Malibu, a brand of Pernod Ricard USA, introduced its new ready-to-serve (RTS) cocktail line.

Expanding on Malibu’s portfolio of canned cocktails, the new RTS line takes convenience to the next level with a portable, shareable way to enjoy summer vibes no matter the season, the company says. The new line is available in Strawberry Daiquiri, Pineapple Bay Breeze and Rum Punch flavors.

“We’ve seen the ready-to-serve category grow more than 70% in the past year, including a rise in rum drinks, which is a great opportunity for Malibu to deliver on what our consumers are looking for — easy and delicious cocktails,” said Matt Foley, vice president of marketing for Malibu. “With Malibu’s most popular tropical cocktails now available in a shareable format, this is the perfect option for getting together with friends and experiencing the summer mindset that a Malibu drink delivers.”

An early adopter of the Tetra Pack format, each Malibu RTS Cocktail comes in a 1-liter bottle that contains about seven servings, available nationwide this spring for a suggested retail price of $14.99, it says.

www.malibudrinks.com