Halfday, Philadelphia, introduced a new limited-edition flavor: Tropical Tea. Crafted for summer, Tropical Tea delivers a blend of pineapple, passion fruit and guava.
Fair Hills Farm Organics announced the launch of its Organic Black Tea line, a ready-to-drink collection of teas naturally sweetened with cold-pressed apple juice made from the farm’s own fruit.
Podcast interview with Mike Lombardo, co-founder of Halfday, highlights prebiotic benefits
May 26, 2025
In a conversation with Beverage Industry, Mike Lombardo, co-founder of Halfday, a better-for-you, gut-healthy iced tea brand, joins the podcast to discuss creation of the brand as well as its recent evolution.
Relaxation and calming benefits have often been associated with tea products, but experts highlight that other functional benefits and flavors could be the recipe the tea market needs for volume growth.
Initially operating in the canned water space, Liquid Death has expanded to canned iced tea and drink mixer segments, making it a growing presence in the healthy hydration space.
Lipton Iced Tea, a brand of Purchase, N.Y.-based PepsiCo, is ushering in the summer season early and celebrating a new addition to its lineup: Lipton Fusions, a lemonade iced tea infused with fruit flavors.
ITO EN Ltd. announced a special limited-edition Oi Ocha bottle featuring its All-Star Global Brand Ambassador Shohei Ohtani of the Los Angeles Dodgers.
7-Eleven Inc., Irving, Texas, unveiled Southland Reserve, an exclusive new private label drink designed to honor the brand’s rich heritage, it says. Crafted to deliver bold flavors with a smooth, refreshing taste, 7-Eleven has teamed up with AriZona Beverages, Woodbury, N.Y., to introduce the new line of cold brew teas.
Iced tea brand Halfday is unveiling all-new packaging across its entire lineup. Along with the fresh new look, the company will introduce a classic Half & Half flavor, with a surprise, limited-edition flavor dropping this summer.