With the impact of the pandemic forcing the beverage market to adjust, experts note that, the tea and ready-to-drink (RTD) tea category have already begun recalibrating.

Dilmah Ceylon Tea Co. announced the launch of its high antioxidant bottled iced teas.

BUBLUV Inc., a start-up with a mission to craft “better-for-you,” Asian-inspired food and beverages, announced the launch of its BUBLUV Bubble Tea.

AriZona Beverages, Woodbury, N.Y., launched Red Tea in 20-ounce tall boys, bringing the national drink of South Africa to the mainstream market in the United States. AriZona Red Tea is naturally caffeine free, made with real sugar, and only 70 calories in each serving. 

HUMANITEA Co. launched its premium, organic tea offerings: Passion Fruit + Kiwi, Green Tea; Mango + Melon, Black Tea; Wildberry + Lime, Hibiscus Tea; Unsweetened Black Tea; and a Coconut Lemonade.

Brew Dr. expanded its popular Uplift yerba mate product line with a new Sweet Mint flavor. Sweet Mint joins three other Uplift flavors: Mango Passionfruit, Blueberry Raspberry and Blood Orange Lemon.

Genki Forest released Genki Forest sparkling water in a 330-ml can in the U.S. market. With zero calories and zero sugar, Genki Forest delivers sweet, full-bodied and exotic flavors, the company says.

Miss Lacey’s Southern Tea launched two flavors of its ready-to-drink canned sweet tea: Sweet Tea and Peach Tea. 

To kick off summer, Gold Peak Real Brewed Tea is celebrating the fun of unfiltered family moments with its TV commercials, “Front Yard Family.”