AMP is designed to be a practical, interactive experience, useful for executives in all aspects of the agribusiness supply chain from farming and food processing to retail. The program informs leaders from the food and agribusiness industry about current trends; effective strategies for integrating the supply chain; marketing and brand positioning issues in emerging markets; grades, standards and food safety issues; technology incubation for new products and developing new formats and agronomy linkages for food and beverage industry.