Staff Beverage Industry

Lando Norris Zero Sugar features a yuzu melon profile and a can wrapped in Norris’ iconic helmet design. 

Dogfish Head announced its new, crowd-sourced Rewind Variety Pack, featuring an assortment of four off-centered ales, two of which were voted on by Dogfish Head’s social media followers.

FreshBrew Group, Houston, one of the largest private-label coffee and tea roasters in the country, announced the acquisition of Long Island City, N.Y.-based White Coffee Corp.’s Branded Coffee licensed division, which includes the nation’s largest portfolio of licensed bagged coffee and K-Cup products. 

The maker of 5-hour ENERGY products announced multiple bold flavor announcements launching later this year and next year.

Gatorade is releasing a new product: Gatorade Lower Sugar, the brand’s first ever sports drink with 75% less sugar than Gatorade Thirst Quencher, it says. 

Pabst Blue Ribbon (PBR), in partnership with Toho International, will switch out its iconic Blue Ribbon can design for original new Godzilla-themed cans.

Ingredient suppliers announced new investments that are supporting beverage new product development.

The Food Production Solutions Association (FPSA) announced two major philanthropic campaigns that will reach their crescendo at The Equipment, Automation and Technology Show for Food & Beverage (EATS).

BACARDÍ Rum is back this year with another Halloween release, the brand’s limited-edition skeleton bottle, designed with bone-chilling detail throughout the body of the bottle.

PepsiCo announced details about many of the beverage portfolio innovations in the protein space, which are slated to debut in 2026.