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Home » Authors » Chloe Alverson
Chloe Alverson

Chloe Alverson

Chloe Alverson is Beverage Industry’s associate editor, writing and editing for the magazine about all sorts of beverages and companies. She earned a Bachelor of Arts in Journalism from Michigan State University and resides in Metro Detroit.

Associate Editor
Articles

ARTICLES

Dirty Shirley

Dirty Shirley sees success within competitive RTD market

Ready-to-drink cocktail brand plays on nostalgia, premiumization trends
Chloe Alverson
Chloe Alverson
January 16, 2025

Adam Kost, founder and CEO of Dirty Shirley, talks brand history and future plans. 



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SparklingIce_AnnieMurphy_900.jpg

Sparkling Ice, Annie Murphy team up once again in Flavor Lab

Murphy to serve as the brand's 'Chief Flavor Officer'
Chloe Alverson
Chloe Alverson
January 13, 2025

Sparkling Ice, a brand by Talking Rain Beverage Co., Preston, Wash., announced the return of Emmy Award-winning actress Annie Murphy as the brand’s “Chief Flavor Officer.”



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FreeSpirits_NA_EspressoOldFashioned_1170.jpg

Getting in the spirit-less spirit

Beverage-makers' non-alcohol innovations allow consumers chance to celebrate National Mocktail Week
Chloe Alverson
Chloe Alverson
January 13, 2025

Although an increasing number of consumers might be taking a pause on cocktails after the holidays or in the name of health and wellness, many still want to enjoy the taste and “spirit” when socializing and are turning to mocktails to achieve that goal.


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Partake_1170.jpg

‘Partake’ in Dry January with brews from Partake Brewing

Canada’s Partake Brewing delivers quality craft taste with non-alcohol brews
Chloe Alverson
Chloe Alverson
January 6, 2025

She says factors like health consciousness, better health choices and better-tasting products are contributing to this jump in popularity.


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FortGeorge_1170.jpg

A postcard from Astoria

Oregon-based Fort George Brewery offers 'an experience'
Chloe Alverson
Chloe Alverson
January 2, 2025

“For Fort George, we have had to make a lot of moves that have contributed to our success in the last year,” Bovenizer notes. 


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Piper-Heidsieck honors tradition, embraces innovation

Vice president of marketing for Champagne brand talks portfolio, marketing
Chloe Alverson
Chloe Alverson
December 31, 2024

Ahead of National Champagne Day, Beverage Industry chatted with Geraud Leclercq, vice president of marketing at Folio Wines, which oversees the Piper-Heidsieck, Reims, France, portfolio.


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KHS, along with Ferrum, recently acquired HF Meyer

Changing consumer preferences call for updates in packaging equipment

Can filling and seaming equipment manufacturers prioritize flexibility, product safety
Chloe Alverson
Chloe Alverson
December 19, 2024

SKU proliferation and consumer trends have reshaped the landscape for can filling and seaming equipment. 


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michelob ultra

Increased interest in low and no alcohol beverages boosts market

Health and wellness prompts more beverage brands to join low, no alcohol category
Chloe Alverson
Chloe Alverson
December 18, 2024

Consumers are increasingly aware of their alcohol intake for varying reasons. Regardless of consumer intent, beverage-makers must work to provide low and no alcohol offerings. 


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 Good Belly soda

Beverage-makers balance taste, quality with weight management

Consumers continue to value health and wellness, expecting multitude of benefits from beverages
Chloe Alverson
Chloe Alverson
December 16, 2024

Experts note that continued emphasis on health and wellness, in addition to growing concerns surrounding obesity and health-related issues, have shaped the weight management beverage segment. 


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BuzzBallz_EggNogCocktails.png

Beverage-makers deliver eggnog beverages for holiday season

The beloved holiday beverage gets holiday of its own on Dec. 24
Chloe Alverson
Chloe Alverson
December 11, 2024

Ahead of National Eggnog Day, here are a few eggnog beverages to get in the spirit.


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View All Articles by Chloe Alverson
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2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, analysts at S&D Insights LLC provide an in-depth look at the past year and what the future holds for them in 2026.

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