Chloe Alverson

With functional and hybrid beverage trends on the rise, beverage-makers are innovating and adding to their portfolios to capture a broader customer base.

As beverage distributors witness heightened consumer expectations for accuracy, efficiency and delivery speed, cart and hand truck solutions meet the laborious challenges today’s delivery personnel face.

Consumers are seeking out plant-based products for a variety of reasons, but the two most popular factors being that such options are better for their health and better for the planet, experts note.

Bell’s Brewery, now owned by Australian beverage company Lion, was started by Larry Bell in 1983. One of Bell’s most beloved brews is the Oberon Ale, an American wheat ale.

Despite economic concerns, spirits' dollar and volume sales lifted the category, led by ready-to-drink cocktails and tequila/mezcal.

Many producers have had to switch things up when it comes to carbonated soft drinks, offering options with zero- or low-sugar and more functional ingredients. 

GHOST has found itself well-positioned to deliver on functional energy drinks that meet the lifestyle needs of today’s consumers.

Experts note that people’s love for coffee has fueled the array of coffee extracts and concentrates appearing outside of traditional RTD coffee settings. 

With consumers increasingly seeking functional drinks that support digestive and immune health, experts note that kombucha is thriving.

Sustainability, taste, convenience and performance are all reasons why beverage companies utilize aluminum packaging, experts note.