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Home » Authors » Chloe Alverson
Chloe Alverson

Chloe Alverson

Chloe Alverson is Beverage Industry’s associate editor, writing and editing for the magazine about all sorts of beverages and companies. She earned a Bachelor of Arts in Journalism from Michigan State University and resides in Metro Detroit.

Associate Editor
Articles

ARTICLES

Merrilee Kick Headshot
Up Close With

BuzzBallz is all the buzz

Ready-to-drink spheres offer fun, flavorful solutions
Chloe Alverson
Chloe Alverson
January 17, 2023

With more than 25 options made with 100% juices, the BuzzBallz portfolio of mixed drinks and cocktails are made with vodka, rum or tequila. 


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super-premium, luxury wine
Category Focus: Wine

Premiumization trends lifts super-premium, luxury wine performance

On-premise, pent up demand propel Champagne and other sparkling wines
Chloe Alverson
Chloe Alverson
January 16, 2023

Aligning with the premiumization trend from the past few years, experts note that super-premium and luxury wines have performed the best.


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Publix
Channel Strategies

Supermarkets must appeal to millennials to see success

Recent report shows that large supermarkets are out, small, curated selections are in
Chloe Alverson
Chloe Alverson
December 29, 2022

In a recent supermarkets and grocery stores report from IBISWorld, the company suspects that, during the next five years to 2027, supermarkets will experience continued competition from online operators.


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weight management
R&D Feature

Consumers continue to demand more from drinks

Beverage ingredients help with weight management, wellness
Chloe Alverson
Chloe Alverson
December 27, 2022

Consumers are more knowledgeable nowadays; therefore, they hold their food and beverage choices to higher standards, experts note.


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low/no alcohol beverages
Category Focus

Low and no alcohol beverages gaining popularity

Alcohol-free months, health and wellness drive consumer interest
Chloe Alverson
Chloe Alverson
December 22, 2022

Consumers’ greater interest in zero alcohol consumption months has driven the growth of low/no alcohol beverages across beer, wine and spirits, experts note.


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Capri Sun Fruit Punch
Category Focus

Juice consumers juggle sugar content, health benefits

Consumers associate juice with healthfulness
Chloe Alverson
Chloe Alverson
December 7, 2022

A multi-billion dollar market, juice and juice drinks are a staple in American homes. However, as the products’ sugar content continue to be scrutinized beverage-makers look for ways to entice thirsty consumers.


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eCommerce Shipt alcohol
Channel Strategies

eCommerce channel continues to thrive

Variety of options, prices keep consumers interested post-pandemic
Chloe Alverson
Chloe Alverson
December 6, 2022

With an array of convenience and competitive costs, consumers continue to be drawn to the eCommerce channel. 


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TAZO Roots Familyshot
Ingredient Spotlight

Tea that goes beyond hydration is hot

Consumers want more out of their tea
Chloe Alverson
Chloe Alverson
December 2, 2022

Clean label and better-for-you trends have elevated tea ingredients as beverage-makers look to deliver these attributes to consumers.


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Channel Strategies Lino Lakes MN
Channel Strategies

Mass merchandisers struggle amidst inflation

Competitive prices have caused the channel to fall flat
Chloe Alverson
Chloe Alverson
October 31, 2022

Despite inflation, consumers are not frequenting mass or supercenter merchandisers, experts notes.


Read More
Steeped Coffee
Up Close With

California’s Steeped Coffee values sustainability

Steeped’s teabag format promotes ease, fights pollution
Chloe Alverson
Chloe Alverson
October 27, 2022

The specialty coffee is roasted in small batches and packaged individually — but CEO Josh Wilbur says Steeped “is not coffee in a teabag,” though it’s as simple as that.


Read More
View All Articles by Chloe Alverson
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