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Lauren Sabetta

Lauren Sabetta, managing editor for Beverage Industry, writes for the magazine’s print and online components. She earned her Bachelor of Science in Communication, Journalism from Appalachian State University.

Managing Editor

Articles

ARTICLES

Filling technology combining key elements to streamline beverage operations

Cold aseptic filling, improved sanitation methods driving filling equipment innovations

Lauren Sabetta

March 17, 2022

Demands for fresh, natural beverages is giving rise to cold aseptic filling equipment. Meanwhile the rise in the number of SKUs is prompting OEMs to integrate processes to meet diverse demands.

Last Drop

Specialty NFT marketplaces aid consumers eager to invest, trade

NFTs help beverage brands introduce new ways of selling, engaging with consumers

Lauren Sabetta

March 14, 2022

NFTs and the metaverse, although still quite experimental, could introduce some brands to new ways of selling, as well as new ways of engaging with consumers.

Ingredient Spotlight

Hybridization, functionality spur growth for coffee ingredients

Coffee innovations adapt to evolving consumer demands

Lauren Sabetta

March 1, 2022

As coffee’s popularity surges, experts are attributing its “fitness” to new exciting flavors and formulations.

Packaging Equipment

Case packing, wrapping equipment offers quick product changeovers, maximizes efficiencies

Sustainability becoming greater focus of packing machinery

Lauren Sabetta

February 23, 2022

For beverage production facilities looking to automate, case packing and wrapping equipment offers quick product changeovers and versatility in packaging types, as consumer demand evolves.

Channel Strategies

Variety, convenience spur growth for dollar, drug outlets

Unemployment, increased foot traffic contribute to channels’ performance

Lauren Sabetta

February 21, 2022

As the dollar and drugstore channels are expected to continue with revenue increases, the ongoing COVID-19 pandemic carries mixed impact for retailers.

Packaging Materials

Sustainable attributes drive adoption of aluminum cans from beverage-makers

Suppliers innovate to make aluminum cans a solution in more beverage categories

Lauren Sabetta

February 17, 2022

More beverage companies are adopting aluminum cans because of its attributes of sustainability and performance.

Last Drop

Tequila to continue its ascension in popularity, growth

Spirit segment increases market share

Lauren Sabetta

February 15, 2022

Despite the greater pressure on production and the potential of shortages, tequila’s production issues have subsided, clearing the way for the spirit to continue its growth on-premise, experts note.

Category Focus

Convenience, premiumization continue to positively impact wine segment

Alcohol-free, direct-to-consumer among innovations from wine brands

Lauren Sabetta

January 26, 2022

After 2020 dollar sales losses, the U.S. wine market looks to rebound while keeping the category relevant and exciting through emerging styles, formats and usage, experts note.

Automated storage and retrieval systems create cost-effective solutions

Complementary goods-to-person technologies can reduce operating costs

Lauren Sabetta

January 20, 2022

As the COVID-19 pandemic impacted industries across the globe, automated storage and retrieval technologies has helped increase productivity within warehouses and distribution centers.

Up Close With

Skrewball Peanut Butter Whiskey shows power of flavored whiskey market

Sales, marketing relationship with Infinium Spirits helps craft whiskey reach new heights

Lauren Sabetta

January 19, 2022

As flavored whiskey continues to gain share in the whiskey market, Skrewball Peanut Butter Whiskey is elevating the market with its high-quality ingredients.

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