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Lauren Sabetta

Lauren Sabetta, managing editor for Beverage Industry, writes for the magazine’s print and online components. She earned her Bachelor of Science in Communication, Journalism from Appalachian State University.

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Swoon brings nostalgia, sweetness without any sugar

Company turns to monk fruit for Lemonades, Iced Teas, Simple Syrups and Mixers

Lauren Sabetta

June 15, 2022

With a mission to take sugar out of society, Swoon, the zero-sugar beverage company, believes that healthy living starts by consumers replacing their favorite sugary drinks — without sacrificing sweetness.

Category Focus

US tea market recalibrates as RTDs drive category

Health attributes, flavor innovations bolster tea’s position with consumers

Lauren Sabetta

May 31, 2022

With the impact of the pandemic forcing the beverage market to adjust, experts note that, the tea and ready-to-drink (RTD) tea category have already begun recalibrating.

Tequila category, canned cocktail segment fuel ranch waters’ ascent

Ranch waters tap into better-for-you, ready-to-drink canned cocktail trend

Lauren Sabetta

May 23, 2022

As the ranch water cocktail trends upward, experts note that it has the potential to further drive tequila’s popularity, while leveraging the RTD boom.

R&D Features

Botanical beverage innovations emerge across beverage categories

Botanical flavor profiles help bridge gap between indulgence and functionality

Lauren Sabetta

May 20, 2022

As consumers are taking a proactive approach to holistic well-being, experts note that many are searching for flavors they link to products that may be formulated to support wellness.

Last Drop

Consumer demand for premium spirits soars in on-premise, CGA analysis reveals

Consumers are opting to spend more on drinks in bars and restaurants

Lauren Sabetta

May 16, 2022

Consumers in the United States are opting to spend more on their drinks in bars and restaurants as premiumization drives the recovery of the on-premise channel after COVID-19.

Fiber, probiotics’ link to digestive health drive developers to biotic solutions

Suppliers continue to improve capabilities of next generation digestive health ingredients

Lauren Sabetta

May 16, 2022

With the growing interest in digestive health, more and more consumers are choosing beverages with functional ingredients that support digestive health and overall well-being.

Ingredient Spotlight

Beverage-makers tap into ever-growing plant-based trend

Sustainability attributes help drive interest in nuts and grains

Lauren Sabetta

May 3, 2022

With the growing consumer demand for sustainable offerings and simple, real ingredients used within food and beverage products, more consumers are choosing non-dairy, plant-based alternatives such as nuts and grains.

Category Focus

Sports and protein drinks adapt to the market alongside functional beverages

Low- and no-calorie releases driving innovation in sports and protein drinks

Lauren Sabetta

April 27, 2022

As the sports and protein drinks category is on the rise, experts note that the category has adapted to the market alongside hybrid and functional beverages.

Last Drop

Tea drinkers typically feel better, Celestial Seasonings poll shows

Survey shows connection between beverage choices, perceived overall health

Lauren Sabetta

April 15, 2022

Younger generations are turning to tea to relax, to wake up, and to stay productive, according to a recent survey conducted by OnePoll on behalf of Celestial Seasonings.

Ingredient Spotlight

New technologies, beverage innovations propel plant proteins

Novel plant proteins help expand opportunities for beverage development

Lauren Sabetta

March 25, 2022

As today’s big mover in the protein-fortified beverage space is plant-based products, experts note that as consumer tastes and formulations have evolved, the marketplace has undergone tremendous shifts.

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