Articles by Lauren Sabetta

Competition and shifting consumer behaviors can challenge any brand. In a recent Insights from NielsenIQ, the market research firm identifies trends that could help hard cider brands thrive in this evolving market.

In the world of packaging materials, experts note that there is a definite need, and continual demand for shrink and stretch labels from the food and beverage industry.

As health and wellness remains top of mind, brands are turning to exotic fruits to deliver exciting, unique flavor options.

As COVID-19 brought heightened awareness of immunity and a shift toward self-care, interest in probiotic beverages has spiked considerably, experts note.

Consumers expected to gravitate toward “less is more” regarding color, packaging and design, experts note.

As plastic caps and closures rise in demand, companies continue to innovate, improving on the performance and sustainability of beverage packaging, driving more adoption of recyclability and reusability.

Experts note that not only do classic flavors like vanilla, chocolate and strawberry resonate with consumers, but also remain the tried-and-true go-to for beverage-makers.

For those who look to January as a way to reduce alcohol intake, new research from consumer insights platform Veylinx suggests that abstinence events like “Dry January” are more than just a fad.

As few subjects are more emotive than personal health, functional beverages are witnessing explosive growth, as more and more consumers look to drinks that support their well-being.

The COVID-19 pandemic illuminated consumer interest in vitamins and minerals. Experts note that more of today’s consumers are awakening  to “better-for-you” (BFY) beverage trends as they continue to seek drinks that provide fortification