Articles by Lauren Sabetta

As few subjects are more emotive than personal health, functional beverages are witnessing explosive growth, as more and more consumers look to drinks that support their well-being.

The COVID-19 pandemic illuminated consumer interest in vitamins and minerals. Experts note that more of today’s consumers are awakening  to “better-for-you” (BFY) beverage trends as they continue to seek drinks that provide fortification

Although more of today’s consumers seek out clean label products, Owl’s Brew always believed in the idea that everyone deserves a great-tasting beverage made completely clean.

From expanding gifting beyond the traditional holiday season to the resurgence of in-person work events, a new, Drizly report highlights how professionals are approaching beverage alcohol in the workplace.

As brands continue to disrupt the status quo on shelf by blending features of two or more categories with each other, experts note that the craft beer segment is facing strong headwinds, having a tough time keeping pace with the beer category.

When it comes to making the “business case” for sustainable manufacturing, experts note that sustainable facilities can increase an operation’s efficiency by reducing costs and waste.

As consumers seek their personalized idea of functional and fortified solutions, a growing focus is being placed on balancing beauty with digestive support, as well as immunity with sports performance, experts note.

In today’s beverage operations, where warehouses are facing issues of keeping pace with distribution, experts note that integrating warehouse software solutions can improve efficiencies.

With eCommerce, SKU proliferation and labor shortages posing additional challenges to beverage operations, experts note that voice picking solutions can help simplify the complex challenges warehouses now face.

In beverage operations, where speed, agility and accuracy bring advantages, experts note that artificial intelligence (AI) is making the future of warehouses more dynamic.