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Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

Data firm shares insights on ginger, turmeric

Winter melon identified as top emerging flavor

Jessica Jacobsen

June 20, 2018

Through its portal Trendscope, Black Swan Data identifies, prioritizes and predicts trends using data science.

Founders All Day IPA - Beverage Industry

Session IPAs offer potential to craft beer market

Light body profile acts as alternative to heavy, filling brews

Jessica Jacobsen

June 7, 2018

Within the craft beer market, seasonal brews and IPAs have shared the limelight. But lately, consumers and analysts are seeing another beer style take the spotlight: session IPAs.

Millennials continue to be in vanguard of industry trends

Generation shows preference for clean label, local products

Jessica Jacobsen

May 31, 2018

Beverage companies and foodservice outlets are employing digital marketing efforts, expanding clean-label offerings and sourcing locally to reach the millennial generation.

Readers name their favorite new beverage of April

Mountain Dew Baja Blast showcases its continued popularity

Jessica Jacobsen

May 29, 2018

The unofficial start to summer is underway and the readers of Beverage Industry have shown their appreciation for summer beverage offerings. In the Readers’ Choice: New Product of the Month poll for April, the readers selected MTN DEW Baja Blast as their favorite new product release.

Stillhouse Black Bourbon - Beverage Industry

Stillhouse Spirits breaks mold of American whiskey market

Company announces permanent return of Stillhouse Spiced Cherry

Jessica Jacobsen

May 14, 2018

Achieving success in a crowded market is a task that goes beyond producing a quality product, and is one that Stillhouse Spirits Co., Los Angeles, has been able to achieve.

L.A. Libations - Pictured left to right: Tina Mirfarsi, David Meniane (seated left), Robert Macias, Pat Bolden, Dino Sarti (seated right) and Danny Stepper - Beverage Industry

L.A. Libations shares its expertise with retailers, beverage-makers

A captain in their own right

Jessica Jacobsen

May 3, 2018

As a start-up founded in 2009, El Segundo, Calif.-based L.A. Libations has shown through its insights and track record that the beverage brand creator and incubator is a captain in its own right.

Readers name their favorite new beverage of March

Stillhouse Black Bourbon garners more than three-fifths of vote

Jessica Jacobsen

April 17, 2018

When you look at the U.S. spirits market, consumers continue to turn to the whiskey/bourbon segment in large numbers. It stands to reason that the readers of Beverage Industry also might be taken with the spirit segment.

Juice brands could benefit from expanding consumption occasions

Fortified juices offer greater potential for category

Jessica Jacobsen

April 13, 2018

Because of its association with breakfast, brand owners continue to search for ways to help juice extend to broader daily consumption

Reeds - Soft Drink Report 2018 - Beverage Industry

2018 Soft Drink Report: Carbonated soft drink manufacturers adapt to formulation, engagement trends

Millennials, iGeneration could offer potential to category

Jessica Jacobsen

April 11, 2018

Although the carbonated soft drink (CSD) market penetrates approximately 90 percent of consumer households, the mature beverage category has struggled due to declining sales across nearly every segment.

Black Feather Whiskey - Beverage Industry

Whiskey, premiumization fueling growth for spirits market

Whiskey, premiumization bolster category

Jessica Jacobsen

April 10, 2018

For the U.S. spirits market, volume growth has allowed the category to increase not only its own yearly comparisons, but also gain market share from other beverage alcohol categories.

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