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Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

Beverage Beat

Probiotics usage, awareness continues to increase, survey shows

Beverage-makers find new ways to deliver digestive health ingredients

Jessica Jacobsen

August 25, 2021

Across the globe, consumers are more engaged with consuming probiotics, according to a survey from Kerry ProActive Health’s division. Beverage-makers are taking an active role in helping fulfill this growing need state.

Consumers investing in health with sugar reduction trends

Natural, less processed sweeteners driving beverage innovations

Jessica Jacobsen

August 24, 2021

As consumers focus on their health, many are looking to reduce sugar intake. However, because they still desire the sweet profile, beverage-makers are turning to more natural, less processed sweeteners.

KST-55 steam tunnel with an integrated boiler

Labeling equipment tackles speed, flexibility need states

Thinner label materials, pack sizes evolutions among trends impacting OEMs

Jessica Jacobsen

August 19, 2021

In the beverage market, the diverse need states of consumers is encouraging original equipment manufacturers (OEMs) within the labeling division to ensure that their machines are able to be just as flexible and versatile.

Sustainability influencing future beverage packaging plans

Pandemic alters preferred beverage packaging options

Jessica Jacobsen

August 18, 2021

Sustainable packaging has become important to more consumers; however, a better understanding of recycling and materials will help connect shoppers with beverage brands adopting this packaging attribute.

Ingredient Spotlight

Pandemic prompts increased citrus usage

Citrus ingredients popular in hard seltzers, budding beverage categories

Jessica Jacobsen

August 9, 2021

As consumers have taken a greater interest in their immune system, beverage manufacturers are turning to staple ingredients like citrus to deliver the healthy halo that consumers desire.

Category Focus

Energy market thrives during pandemic

New flavors, functionality help category compete with outside categories

Jessica Jacobsen

July 20, 2021

In today’s beverage market, the energy drinks and shots category is leaving its mark as more consumers are relying on the product’s key attribute ― energy ― to get through the day.

Channel Strategies

Consumers’ one-stop shopping lifts club store channel

Mobile apps streamline shopping process

Jessica Jacobsen

July 19, 2021

When it came to shopping this past year, many consumers prioritized one-stop shopping and cost savings as they dealt with the complexities of the pandemic. These priorities aided the warehouse clubs and supercenters channel as more consumers stockpiled goods and dealt with reduced shopping options.

Beverage Beat

Smarter hydration takes center stage in beverage development

Beverage-makers highlight reduced sugar formulations in hydration drinks

Jessica Jacobsen

July 16, 2021

Many consumers understand the importance of hydration, but survey data shows they might need a reminder about what proper hydration entails.

2021 State of the Beverage Industry: Juice category sees bump during pandemic

Refrigerated lemonades, juice smoothies register double-digit growth

Jessica Jacobsen

July 1, 2021

With the emergence of the pandemic, consumers turned to the juice category to support their immune systems. That has resulted in growth across many segments including refrigerated lemonades and aseptic juices.

2021 State of the Beverage Industry: Energy drinks flourish as consumers seek functionality

Energy shots hampered by impact of pandemic

Jessica Jacobsen

July 1, 2021

The functional attributes of energy drinks have helped the category post growth despite the challenges of the pandemic. Although energy drinks recorded 12.6% growth for the 52 weeks ending May 16, energy shots contracted 3.4%.

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