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Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

Distribution

Carts, hand trucks address challenges of beverage delivery

Delivery equipment prioritize ergonomics, durability

Jessica Jacobsen

April 28, 2021

The grind of direct-store-delivery encourages OEMs to develop equipment that supports the safety of personnel while remaining durable for the long haul.

Packaging Materials

Beverage market taps into smart labeling technology

Intelligent labels further branding, security

Jessica Jacobsen

April 27, 2021

Whether for enhanced branding opportunities, to protect the authenticity of a brand or to prevent counterfeiting, smart labels are increasing in usage across the beverage market.

Beverage Beat

Beverage-makers turn to solar and more in name of sustainability

Sonoma County Winegrowers, Sonoma County Vintners host virtual forum on Earth Day

Jessica Jacobsen

April 19, 2021

The beverage market is “seeing the light” on how to amplify sustainable operations, including adoption of solar technology.

Packaging Materials

Sustainability drives future of beverage packaging materials

Plastic, aluminum, glass suppliers all taking steps to deliver on sustainability

Jessica Jacobsen

April 6, 2021

In today’s fluid consumer packaged goods (CPG) market, where sustainability reigns supreme, many suppliers are taking a proactive approach to make the plastic, aluminum and glass materials the sustainable solution that beverage-makers seek.

Cover Feature

The Coca-Cola Co. launches 100 percent rPET bottle in various brands, markets

Innovation supports company’s World Without Waste initiative that launched in 2018

Jessica Jacobsen

April 1, 2021

The Coca-Cola Co. is showing its dedication to a sustainable future and protecting the planet through its World Without Waste initiative, which launched in 2018. Most recently, the company announced the launch of a 100 percent recycled PET bottle.

Category Focus

Off-premise spirits sales strong throughout pandemic

Super-premium, high-end spirits segments lead charge

Jessica Jacobsen

March 29, 2021

The temporary shuttering and reduced capacity of many on-premise outlets has resulted in spirit sales shifting to off-premise, helping U.S. spirit sales to increase 27 percent, totaling $10.1 billion for the 52 weeks ending Feb. 21.

Beverage Beat

Study shows coffee preferences shine light on consumer demographics

Nearly quarter of coffee drinkers would give up social media over coffee

Jessica Jacobsen

March 19, 2021

Conducted by One Poll on behalf of Califia Farms, a recent study of 2,000 American coffee drinkers compared the lifestyles of hot coffee and cold coffee drinkers ― highlighting that the type of coffee tells a lot about consumer demographics.

2021 Beer Report: Non-alcohol beer market taps into mindful drinking occasions

Non-alcohol beer sales up 37% in 2020

Jessica Jacobsen

March 7, 2021

Healthy beverage choices are influencing the U.S. beer market as non-alcohol beer continues to post strong sales numbers.

2021 Beer Report: Consumers turn to import beers thanks to reliable brands

Volume sales projected for import beers through 2023

Jessica Jacobsen

March 7, 2021

Import beers have long been known for their dollar sales contributions to the U.S. beer market due to its higher price point; however, volume sales are projected to be on the rise for the beer segment as well.

2021 Beer Report: Hard seltzers continue to drive FMB market

Flavored malt beverage sales up 68%

Jessica Jacobsen

March 7, 2021

With growth outpacing all other beer segments, flavored malt beverages have been the success story of the beer market thanks to the strong performance of hard seltzers.

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