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Home » Authors » Jessica Jacobsen
Jessica Jacobsen

Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

Beverage packaging sustainability

Sustainability, lifestyle changes influencing beverage cartons

Suppliers innovate to support beverage-makers needs for packaging format
jessica Jacobsen
Jessica Jacobsen
September 25, 2023

Sustainability, population growth, rising incomes and changing lifestyles have all contributed to the growing use of cartons for beverage packaging.


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2022 Rose and Poke Pairing
Beverage Beat

Artificial intelligence can inspire next-generation beverages

Cocktails, consumer engagement aspect influenced by AI
jessica Jacobsen
Jessica Jacobsen
September 19, 2023

With the global artificial intelligence (AI) market size to grow from $86.9 billion in 2022 to $407 billion by 2027, beverage-makers can find ways to use AI to strengthen their business.


Read More
Mingle Mocktails
Up Close With

Mingle Mocktails joins forces with Bethenny Frankel

Fruit-forward mocktails support sober curious movement
jessica Jacobsen
Jessica Jacobsen
September 15, 2023

For Laura Taylor, an eagerness to liven up non-alcohol options at social gatherings for herself played a major role in her creation of Mingle Mocktails in 2017. Now the brand is partnering with Bethenny Frankel to disrupt the market.


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Breakthru Beverage Group grand opening

2023 Wholesaler of the Year: Breakthru Beverage Group

Consumer-centric approach supports wholesaler’s adaptability for today’s beverage market
jessica Jacobsen
Jessica Jacobsen
September 8, 2023

Leading North American beverage wholesaler Breakthru Beverage Group is taking a consumer-centric approach with its portfolio as premiumization takes greater shape in shopper preferences.


Read More
Environmental, social and governance (ESG)

ESG takes on bigger role for food, beverage corporations

Beverage companies taking steps to prioritize ESG initiatives
jessica Jacobsen
Jessica Jacobsen
September 4, 2023

When it comes to ESG ― environmental, social and governance ― consumer packaged goods (CPG) corporations are upping the ante to make their company and brands more sustainable and accountable to regulators, shareholders and ultimately consumers.


Read More
three fruit smoothies in a row

IFT FIRST exemplifies innovations for beverage-makers

Tradeshow addresses functional needs, sugar reduction trends
jessica Jacobsen
Jessica Jacobsen
August 24, 2023

The Institute of Food Technologists (IFT) returned to McCormick Place for the IFT FIRST: Annual Event & Expo where exhibitors were presented with an array of ingredient samples, interactive demos and product tastings.


Read More
Sam’s Club Stores
Channel Strategies

Club stores help consumers fulfill their quest for value

Technology elevates club store experience, online presence
jessica Jacobsen
Jessica Jacobsen
August 1, 2023

Consumers’ quest for value as inflation and other factors are impacting grocery bills has helped club stores become an attractive solution for shopping needs.


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Videojet 1580 Plus CIJ printer
Packaging Equipment

Beverage packaging trends prompt flexibility from coding equipment

Integration of coding solutions support high line speeds, unique packs
jessica Jacobsen
Jessica Jacobsen
July 27, 2023

Sustainability and on-the-go consumption are among the key packaging influencing coding technology as these solutions look to support high line speeds and varying pack sizes.


Read More
Marquis Lemon Lavender
Category Focus

Energy drink consumer’s loyalty keeps market thriving

Health consciousness, fitness influencing new age energy solutions
jessica Jacobsen
Jessica Jacobsen
July 25, 2023

Loyalty from energy drink consumers have helped this market thrive, but efforts to appeal to the fitness lifestyle community and gamers is giving the category an opportunity to expand.


Read More
Barbie x Swoon Pink Lemonade

Barbie magic hits the beverage aisle

Swoon, Barbie collab sees highest volume sales for zero-sugar brand
jessica Jacobsen
Jessica Jacobsen
July 20, 2023

In June, Swoon brought Barbiecore to the beverage aisle with the limited-edition release of Barbie x Swoon Pink Lemonade. That partnership led to the zero-sugar brand experiencing its highest monthly volume sales.


Read More
View All Articles by Jessica Jacobsen
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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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