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Home » Authors » Jessica Jacobsen
Jessica Jacobsen

Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

MT X37 Series x-ray system
Packaging Equipment

Inspection equipment protects beverages while maintaining speed

Artificial intelligence’s use in inspection systems still in development
jessica Jacobsen
Jessica Jacobsen
June 30, 2023

Beverage packaging and manufacturing operations have married speed and accuracy to inspect and protect today’s beverages through a variety of applications and environments.


Read More
Swoon Lemonades
Category Focus

Manufacturers adjust sugar, calorie content for lemonades

Lemonade finds its home in non-alcohol, alcohol markets
jessica Jacobsen
Jessica Jacobsen
June 29, 2023

Although lemonades have been a staple in many consumer homes, concerns about its sugar content have beverage-makers reverting to a checkpoint where they are maintaining the goodwill with consumers but altering their formulation strategy. 


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Cold Brew Oatmilk bottles
Beverage Beat

Insights shows health, sustainability driving beverage choices

Ready-to-drink mocktails continue to post gains
jessica Jacobsen
Jessica Jacobsen
June 15, 2023

A shift in beverage trends can be seen during the summer. NielsenIQ identifies various trends driving summer beverage choices in the name of health and sustainability.


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Waterloo Sparkling Water
Cover Feature

Waterloo Sparkling Water shows how to authentically support healthy, active lifestyles

Sparkling water brand continues to craft flavor creations that elevate refreshment experience
jessica Jacobsen
Jessica Jacobsen
June 7, 2023

Waterloo Sparkling Water is creating authentic, better-tasting and better-for-you sparkling waters to support consumers’ healthy lifestyles.


Read More
Skinte Collagen beverage
R&D Feature

The many layers of flavor development

Hybrid flavor creations, from nature influence future for flavor trends
jessica Jacobsen
Jessica Jacobsen
June 1, 2023

In today’s beverage development, formulators are layering flavors to elevate the next generation of drinks.


Read More
Coca-Cola Starlight at Walmart
Channel Strategies

Brands look to capture shoppers attention with inspiring merchandising sets

Bridging digital and physical shopping experiences hold key to future success
jessica Jacobsen
Jessica Jacobsen
May 24, 2023

Beverage-makers are seeking out inspiration across all aspects of the shopping experience to develop merchandising sets that will help their products stand out from the crowd.


Read More
Consumer loyalty
Beverage Beat

Consumer loyalty challenged by inflation, research shows

Food, beverage brands susceptible to price increases, maintaining loyalty
jessica Jacobsen
Jessica Jacobsen
May 17, 2023

In the consumer packaged goods market, brand loyalty has been vital for the long-term health of these products and services. Yet, as today’s consumers feel the pinch of inflation, research shows that price increases are challenging shoppers’ loyalty to brands.


Read More
Direct-to-consumer shipping
Channel Strategies

Direct-to-consumer shipping aligns with consumer wants

Associations tout DTC’s ability to support three-tier system
jessica Jacobsen
Jessica Jacobsen
May 16, 2023

Purchasing alcohol products through direct-to-consumer (DTC) methods have remained limited despite growing interest in this shopping platform.


Read More
Wholesale, retail operation digital solutions
Special Report

Wholesale, retail operations embrace benefits of digital solutions

Analytics, online ordering among attributes offered from digital
jessica Jacobsen
Jessica Jacobsen
May 2, 2023

Beverage wholesalers, retailers, restaurants and manufacturers are seeing how digital solutions can enhance operations to deliver a positive engagement with today’s consumers.


Read More
PM_Glass_GettyImages-96767805_1170x658.jpg
Packaging Materials

Health, environmental benefits of glass elevate status

Suppliers continue to address PCR, lightweighting demands
jessica Jacobsen
Jessica Jacobsen
April 25, 2023

Environmental and health impacts have prompted beverage-makers to explore the benefits of using glass for their primary packaging, experts note.


Read More
View All Articles by Jessica Jacobsen
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2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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2026 State of the Industry Series: Non-Alcohol Beverages

In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, analysts at S&D Insights LLC provide an in-depth look at the past year and what the future holds for them in 2026.

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