Craft Brewers Conference and Mountain Dew provide evidence of the importance of social media in marketing, reports Jennifer Zegler, managing editor of Beverage Industry.
Despite the economic downturn, direct-store distributors (DSD) continue to invest in hardware, such as DSD sales and marketing solutions to move their business forward.
Institute of Food Technologists Wellness 10 seminar poses a query about consumer knowledge of ingredients, reports Jennifer Zegler, managing editor of Beverage Industry.
The Gillette Group, La Crosse, Wis., considers the Donald M. Kendall Bottler of the Year award its Pepsi-Cola Bottling Co. of Rochester, Minn., division received a reflection on its entire operation.
Equipment manufacturers have developed processing technology solutions to incorporate functional ingredients, accommodate various formulas and allow for smaller batches for bottlers.