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Home » Authors » Jennifer Zegler

Articles by Jennifer Zegler

Last Drop: Priority evolution

Jennifer Zegler
November 12, 2010
Occasion-based need states are predicted to drive shopping habits in the future, finds Beverage Industry's Managing Editor Jenny Zegler.  Consumers are choosing beverages less by category and more by occasion-based need states, according to trend presentations at...

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Heineken USA's international appeal

Jennifer Zegler
November 12, 2010
Heineken’s portfolio of import beers grows following its acquisition of CCM.  This year’s acquisition of Fomento Económico Mexicano S.A.B. de C.V.’s (CCM) beer operations by Heineken N.V., Amsterdam, is described as a love story within a business context by John Nicolson, New York-based Heineken Americas’ regional president.

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Contract packaging

Jennifer Zegler
November 12, 2010
Quality, versatility, capability and customer service lead priorities.  Whether their priorities are summed up by quality, versatility or capability, the bottom line for beverage co-packers is that customer service is No. 1 on their list.

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Discount effect

Jennifer Zegler
October 15, 2010
More consumers are turning to more channels, including an unexpected one, finds Beverage Industry's Managing Editor Jenny Zegler.

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Dedicated consumers keep natural retailers steady

Jennifer Zegler
October 15, 2010
Consumers who frequently purchase natural, organic and specialty products continued buying those items during the economic downturn.

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Up Close With... Natalie's Orchid Island Juice Co.

Jennifer Zegler
October 15, 2010
Natalie’s Orchid Island Juice Co.’s commits to transparency.

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Special Report: Health & Wellness - October 2010

Jennifer Zegler
October 15, 2010
Consumer priorities pit wallets against waistlines.

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Coding technology presents a tough code to crack

Jennifer Zegler
September 10, 2010
Beverage companies require coding technology that keeps up with the entire packaging line, which means different speeds, complex patterns and technologies.

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In-house manufacturing fits in with prevalence of packaging

Jennifer Zegler
September 10, 2010
Bringing plastic bottle manufacturing in-house offers advantages for flexibility for beverage-makers.

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Antioxidants make acai a go-to superfruit

Jennifer Zegler
September 10, 2010
Acai, a berry native to the Amazon, has only become a popular ingredient in the United States in the past few years.

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