Institute of Food Technologists’ Food Expo spotlights the appeal of simplicity, but Beverage Industry Managing Editor Jenny Zegler wonders if the beverage industry fitting in with the trend.
Nestle’s Anderson, Ind., plant manufactures only ready-to-drink Nesquik and liquid Coffee Mate non-dairy creamer, but led to a new route-to-market for its entire beverage portfolio.
As the protein-enhanced beverage market expands beyond fitness enthusiasts, CytoSport, Benicia, Calif., aligns itself with the tagline of its flagship Muscle Milk product: “Drink. Evolve.”