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Bottled water containers increase use of rPET

Use of recycled material requires two-thirds less energy than virgin materials
October 19, 2015

New data compiled by New York-based Beverage Marketing Corporation (BMC) shows that between 2000 and 2014, the average weight of a 16.9-ounce single-serve PET plastic bottled water bottle has declined 52 percent to 9.25 grams. This has resulted in a savings of 6.2 billion pounds of PET resin since 2000.


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SABMiller, AB InBev reach tentative agreement

Merger would combine brewers’ expansive beer portfolios
October 13, 2015

The Boards of Anheuser Busch InBev (AB InBev), Leuven, Belgium, and SABMiller plc, London, announced that they have reached agreement in principle on the key terms of a possible recommended offer to be made by AB InBev for the entire issued and to be issued share capital of SABMiller.


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Project Juice releases new seasonal juice blend

Superfruit Camu Superstar provides 500 percent of vitamins A and C
October 13, 2015

Project Juice, San Francisco, launched a new fall seasonal creation — Camu Superstar — an Amazon superfruit rich in antioxidants


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Dewar’s brings Scotch making to life in virtual reality campaign

360-degree video showcases Scratched Cask
October 12, 2015

Dewar’s whisky, a brand of Hamilton, Bermuda-based Bacardi Ltd., is celebrating the launch of Dewar’s Scratched Cask with a 360-degree virtual reality experience and marketing campaign. By visiting www.Scratched360.com, consumers can 


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AB InBev confirms new proposal to SABMiller

New offer not submitted to SABMiller’s Board
October 12, 2015

Following recent press speculation, Leuven, Belgium-based Anheuser-Busch InBev (AB InBev) has submitted a new proposal to the Board of SABMiller plc, London, to combine the two beer companies.


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Moët Hennessy USA introduces educational website, Champagne Masters

Multi-media education tool helps uncork Champagne’s potential
October 5, 2015

Moët Hennessy USA, New York, announced the launch of www.champagnemasters.com, a mobile-ready education website that teaches wine lovers the finer points of Champagne by examining


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Pepsi Perfect to make its debut

Fictional beverage from ‘Back to the Future Part II’ to launch Oct. 21
October 5, 2015

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., has confirmed that Pepsi Perfect, the fictional beverage that Marty McFly orders in “Back to the Future Part II,” will be available for a limited time starting Oct. 21 paying homage to the date that McFly travels to in the future.


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Johnnie Walker releases limited-edition Scotch whisky

Brand to release a series of limited-edition, wood-finished Scotch blends
October 5, 2015

Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, will introduce its newest Scotch whisky: Johnnie Walker Select Casks – Rye Cask Finish, a 10-year-old, 46 percent alcohol by volume (ABV), chill-filtered blended Scotch whisky. The new varietal is the first in a series of limited-edition, wood-finished Scotch blends to be released during the coming years, the company says. Each limited-edition whisky will feature a different wood finish crafted for today's whisky enthusiast, it adds.


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DISCUS names new president, chief executive officer

Kraig R. Naasz will assume position in January 2016
October 2, 2015

The Distilled Spirits Council (DISCUS), Washington, D.C., announced the selection of Kraig R. Naasz, 55, the current head of the American Frozen Food Institute (AFFI), as its new president and chief executive officer. 


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Nielsen launches Homescan Consumer Moments mobile app

App provides real-time view of consumer eating, drinking habits
October 1, 2015

New York-based Nielsen launched Nielsen Homescan Consumer Moments. This new offering, which will be available to U.S. clients in the fourth quarter of this year, leverages mobile application technology to create a new and powerful consumer market research tool, the market research firm says. For marketers, the Nielsen Homescan Consumer Moments will offer a visual, interactive digital dashboard, revealing a complete view of consumer eating and drinking habits. This new service will link to Nielsen’s Homescan Panel purchase behavior data to bridge behavioral patterns of purchase and consumption, it adds.


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