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Johnnie Walker Blue Label, a brand of Norwalk, Conn.-based Diageo North America, is ringing in the Lunar New Year with the release of its Year of the Rooster limited-edition bottle. 

Building on its longstanding partnership with the NFL and a season-long activation for its food and beverage brands, Purchase, N.Y.-based PepsiCo Inc.’s North America Beverages division will be out in full force on air, online and on the ground during Super Bowl LI, which takes place Feb. 5 at NRG Stadium in Houston. The company will spotlight two zero-calorie products during this year’s game — LIFEWTR and Pepsi Zero Sugar, it says.

New Haven, Conn.-based FreshBev, producers of RIPE Craft Juices, announced that it is expanding its portfolio of fresh juices while also bringing them to new markets.

Strongbow Hard Apple Ciders, a brand of White Plains, N.Y.-based Heineken USA, announced its newest flavor, Strongbow Orange Blossom. The new flavor delivers a fresh, spring-like orange blossom aroma with a touch of sweetness and a juicy apple finish, the company says. Like all Strongbow products, Strongbow Orange Blossom contains no artificial flavors or colors, it adds.

Heineken Light, a brand of White Plains, N.Y.-based Heineken USA, launched “Hypnotize,” its first TV commercial of 2017 in partnership with award-winning actor and brand spokesperson, Neil Patrick Harris. The new commercial kicks off a series of three spots, which showcase Heineken Light’s one-of-a-kind flavor through Neil’s signature wit and lighthearted humor, the company says. 

In celebration of National Green Juice Day — Jan. 26 — Evolution Fresh, a brand of Seattle-based Starbucks Corp., is offering veggie-centric ways to join the fun.