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New York-based Winemaker Lot18 has teamed up with Warner Bros. Consumer Products, a Burbank, Calif.-based Warner Bros. Entertainment company, to produce a limited-edition collection of wine inspired by New Line Cinema's “The Lord of the Rings” Trilogy. Each bottle includes a specially designed label, the company says. 

Samuel Adams, a brand of Boston-based The Boston Beer Co., has been named the “official beer of the Boston Red Sox.”  Samuel Adams and the Red Sox have entered into a multi-year partnership, which will bring together two beloved Boston icons, the companies say. The deal will start to take effect in January 2018.

GovMint.com and ModernCoinMart, in cooperation with S&A Partners — The Official Coca-Cola Licensee for Collectible Coins — has teamed up with The Coca-Cola Co.’s Coca-Cola brand to bring collectors legal-tender silver dollars that look like Coca-Cola bottle caps.

Astral Tequila, a brand of New York-based Davos Brands, announced that it will introduce smart bottles of its spirit to engage with consumers in-store and deliver customized digital experiences with the tap of a smartphone, it says. 

Martin Bauer Group has announced the appointment of Ennio Ranaboldo as its new President of Martin Bauer Inc., the wholly owned U.S. subsidiary based in Secaucus, N.J. 

Seattle-based Starbucks Coffee Co. is giving a little extra good to its customers this holiday season. The company launched its biggest giveaway ever with Project Give Good, it says.