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Home » Topics » News

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VOSS Water and The Rock

The Rock, VOSS Water unveil first campaign together

Creative showcases Dwayne Johnson’s day-to-day as part of Live Every Drop
August 5, 2019

Dwayne Johnson and New York-based VOSS Water introduced VOSS’ newest consumer-facing advertising and social media campaign: Live Every Drop. 


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SodaStream - Tori Speling

SodaStream honors '90s decade by teaming up with Tori Spelling

Limited-edition water-makers available to help combat plastic waste
August 5, 2019

Airport City, Israel-based SodaStream, a brand of PepsiCo Inc., has teamed up with actress and TV personality Tori Spelling to help eliminate single-use plastic waste, while also honoring the ‘90s decade which brought about the Internet, boy bands and scrunchies, the company says.


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Downton Abbey Teas

Downton Abbey-inspired teas released

Republic of Tea releases limited-edition teas before ‘Downton Abbey’ movie release
July 31, 2019

In anticipation of the upcoming “Downton Abbey” movie, The Republic of Tea, Novato, Calif., announced new limited-edition Downton Abbey Movie Teas, which are available for purchase beginning Aug. 1. The flavors are inspired by the award-winning TV series’ characters, bringing to life the drama, relationships and intriguing personalities of the Crawley household, the company says.


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ISBT, Cetie form collaborative development agreement

Partnership to generate global beverage industry voluntary guidelines
July 31, 2019

ISBT and Cetie announced a formal agreement of a novel collaborative approach to jointly develop and distribute global beverage industry voluntary guidelines.


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PairME Wines

PairME Wines aims to bring French wine to millennials

New wine brand simplifies wine and food pairing decisions for consumers
July 30, 2019

Jacques Alexandre Azoulay has paired with wine connoisseur Scott Glauber as the importer and distributor of PairME Wines, a new brand aimed at making high-quality French wines accessible to millennials, it says.


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Oki Hemp-Infused

Readers name their favorite new beverage of June

Oki-CBD Infused Beverages takes No. 1 spot
July 30, 2019

As summer continues to roll by, consumer interest in cannabis beverages still reigns. In the Readers’ Choice: New Product poll for June, Beverage Industry readers’ selected Oki CBD-Infused Beverages as their favorite new product release.


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ITO EN RTD Green Teas

ITO EN Oi Ocha green teas coming soon to Walmart

Unsweetened RTD teas launching in mass merchandisers in October
July 30, 2019

ITO EN (North America) Inc., New York, announced that its Oi Ocha ready-to-drink (RTD) green tea brand, soon will be available in Walmart stores nationwide. Slated for placement in October, the company will launch two unsweetened flavors in the store: Oi Ocha green tea, Japan’s top selling brand, and Jasmine Green Tea, a popular green tea infused with jasmine flowers.


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The Glenlivet 14 Year Old

The Glenlivet releases new expression

The Glenlivet 14 Year Old is single-malt whisky finished in ex-cognac casks
July 29, 2019

The Glenlivet, a brand of New York-based Pernod Ricard USA, released its newest expression: The Glenlivet 14 Year Old. 


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Essentia records most successful sales quarter to date

Bottled water company unveiled new integrated marketing campaign during quarter
July 25, 2019

Essentia, Bothell, Wash., ended the 2019 second quarter with $67 million sales, based on sales data from Information Resources Inc. (IRI) ending June 16. Finishing with $22 million above the second quarter of 2018, an increase of 47 percent, this represents the company’s most successful quarter, it adds.


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Good Day CBD Beverages

Good Day launches CBD-infused beverage line

CBD-infused cold-brew coffee to be available through subscription services
July 23, 2019

Good Day, Los Angeles, launched its line of premium CBD-infused beverages. Designed to keep you balanced throughout the day, the lineup features Cold-brew coffee for a boost of easygoing energy, Citrus sparkling water for mental and physical refreshment, and Chamomile herbal tea for enhanced relaxation and stress release, the company says. 


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