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Boom Boom

Readers name their favorite new beverage of October

Boom Boom Energy Drink wins No. 1 spot
November 27, 2018

The snowy season is officially underway and the readers of Beverage Industry have shown their continued appreciation for functional beverages. In the Readers’ Choice: New Product of the Month poll for October, the readers selected Boom Boom Energy Drink as their favorite new product.


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Starbucks Juniper Latte

Starbucks debuts Juniper Latte in foodservice stores

Foodservice operator to donate portion of sales on World AIDS Day to (RED)
November 27, 2018

This holiday season, Seattle-based Starbucks Corp. has more surprises in store to share with consumers. The company announced the release of Juniper Latte, a new wintery beverage that features a hint of juniper and sage, an evergreen aroma and citrus notes, it says. Juniper Latte is available at participating Starbucks locations in the United States starting today (Nov. 27) for a limited time, while supplies last.


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Heineken USA highlights winning strategies for 2019

Brand to expand marketing strategies across portfolio
November 21, 2018
White Plains, N.Y.-based Heineken USA welcomed its wholesale community to Atlanta for its annual National Distributor Conference.
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NBWA announces latest initiative

Organization celebrates 81st convention
November 21, 2018
At its 81st Convention, the National Beer Wholesalers Association (NBWA) President and Chief Executive Officer (CEO) Craig Purser and outgoing NBWA Chairman Jim Matesich, CEO of Matesich Distributing, welcomed a crowd of more than 1,600 people and highlighted the many accomplishments of the industry during the past year.
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NWNA facilities achieve AWS certification

Company to implement AWS Standard in all facilities by 2025
November 21, 2018
Created and supported by environmental conservation groups, development organizations and industry leaders, the AWS Standard is the first comprehensive global benchmark for responsible water stewardship across social, environmental, and economic criteria, the company says.
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KDP to buy CORE Nutrition

CORE LLC to receive $525 million
November 21, 2018
Keurig Dr Pepper (KDP), Burlington, Mass., and Plano, Texas, have entered into a definitive agreement to acquire CORE Nutrition LLC at a value of $525 million, or approximately $435 million net of anticipated tax benefits.
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WX Brands expands portfolio

Company purchases Reckless Love, Sunday Funday brands
November 21, 2018
Reckless Love and Sunday Funday wines join WX Brands’ group of brands that include Bread & Butter, Chronic Cellars, Jamieson Ranch Vineyards, Jelly Jar and Our Daily Wines.
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Black Friday Beer

Lakefront Brewery continues Black Friday beer tradition

Craft brewer releases 2018 varietal, XXX Vintage Reserve
November 20, 2018

For the past eight years, Milwaukee-based Lakefront Brewery has released its Black Friday beer. On Nov. 23, Lakefront Brewery will release both the 2018 vintage of its famed, Black Friday beer, and the Black Friday XXX Vintage Reserve, created with 2015, 2016 and 2017 Black Friday.


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Svedka Campaign

SVEDKA Vodka launches first national campaign in 5 years

Bring Your Own Spirits encourages authenticity, diversity, brand says
November 20, 2018

SVEDKA Vodka, a brand of Victor, N.Y.-based Constellation Brands, launched its first national brand campaign in more than five years. The brand's new integrated marketing campaign features the call-to-action of Bring Your Own Spirit and will include TV commercials, creative digital marketing and social media content.


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164 million shoppers expected during Thanksgiving weekend

Survey shows 75 million consumers expected to shop Cyber Monday
November 20, 2018

Retailers are preparing for one of their biggest weekends of the year as an estimated 164 million people are already planning to go shopping Thanksgiving Day through Cyber Monday, according to the annual survey released by the Washington, D.C.-based National Retail Federation and Prosper Insights & Analytics.


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