Beverage Industry Top Stories

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As one of the fastest growing social media platforms, TikTok has become most popular in the U.S. for finding products to buy, providing an opportunity for beverage brands to engage with consumers across a variety of age demographics.

As brands continue to disrupt the status quo on shelf by blending features of two or more categories with each other, experts note that the craft beer segment is facing strong headwinds, having a tough time keeping pace with the beer category.

Despite inflation, consumers are not frequenting mass or supercenter merchandisers, experts notes.

Every beverage delivery fleet is insured, but not every fleet is necessarily insurer-ready. Fleet managers can take certain steps to help save money.

When it comes to making the “business case” for sustainable manufacturing, experts note that sustainable facilities can increase an operation’s efficiency by reducing costs and waste.

The specialty coffee is roasted in small batches and packaged individually — but CEO Josh Wilbur says Steeped “is not coffee in a teabag,” though it’s as simple as that.

New beverages today are turning more and more to natural colors as clean label and holistic views of health connect with an increasing consumer base.

Anne Scott Livingston, research analyst at Chicago-based Euromonitor International, notes that producers were forced to increase their milk prices due to a jump in input costs, which “have significantly strained category margins.” 

More consumers are engaging in the active nutrition community, offering more opportunities for protein fortification. Suppliers are developing animal- and plant-based protein solutions to meet this growing demand. 

In today’s beverage operations, where warehouses are facing issues of keeping pace with distribution, experts note that integrating warehouse software solutions can improve efficiencies.