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Red Diamond Coffee & Tea, a leader in delivering world-class coffee and tea products for more than a century, is expanding its Simple Sweet line with new offerings: Simple Sweet Strawberry Lemonade and Simple Sweet Blackberry Lemonade. 

Old Forester announced the release of its most anticipated annual whisky: Birthday Bourbon. 

Death Wish Coffee Co. announced it is bringing back its fan-favorite, limited-edition Pumpkin Chai, a seasonal best-seller that’s become a cozy fall favorite, it says.

Malibu announced its partnership with Dole to introduce Malibu & Dole, a new line of ready-to-drink (RTD) cocktails with Dole coming early 2026.

After successfully reviving the JOLT Cola brand, REDCON1 announced the launch of JOLT Root Beer, its first flavor extension of the energy cola.  

Lo Secco Prosecco DOC, Brut Nature, created by beverage innovator Monika Elling, founder and CEO, officially launched in the United States.

Right in time for fall, Bloom Nutrition welcomed its first-ever special-edition Sparkling Energy flavor: Crisp Apple.

Tequila Zarpado, a brand of Latitude Beverage, introduced its latest expression: Zarpado REAPER. 

Kona Coffee Co. announced a broadened lineup that now includes high-percentage Kona blends and rare single origin coffees.

Breckenridge Distillery, an award-winning craft distillery and spirits brand by Tilray Brands, announced the launch of Mock One, a new line of non-alcohol (NA) spirits.