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Wet Hydration, a functional wellness water brand, introduced its first-ever Protein Water: Strawberry Kiwi.

BRĒZ announced the launch of four new tonics, designed to align with the body’s natural rhythm, it says.

Huel, an industry leader for high-protein nutritionally complete meals, announced the launch of its new Daily Greens ready-to-drink (RTD) beverage line. 

Tequila Ocho introduced its new Barrel Proof Reposado.

Talking Rain Beverage Co. is bringing a blast from the past with its new Sparkling Ice Caffeine Cherry Cola. 

Penelope Bourbon unveiled its 2025 Estate Collection, a bold array of five distinct expressions with minimum age statements of 10 years.

Vital Proteins announced the launch of its new Collagen & Protein Shake.

Crown Royal unveiled its latest flavor: Crown Royal Chocolate Flavored Whisky. 

Yogi, a trusted leader in purpose-driven organic tea blends, debuted its new Organic Herbal Tea Concentrates. 

Indeed Brewing Co. announced the release of Apple Crisp Ale, a one-of-its-kind hybrid of beer and cider.