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1800 Tequila continues to push the boundaries with the launch of two new High Proof offerings of its iconic Reposado and Blanco expressions.

GORGIE is ringing in the holiday season with its latest limited-edition flavor innovation: Cranberry Party Pop. 

Penelope Bourbon introduced Apple Cinnamon Old Fashioned, a limited-edition ready-to-pour cocktail that reimagines the timeless classic with festive flavor, it says.

Bones Coffee Co., known for its bold roasts and imaginative flavors, is bringing holiday cheer with the launch of its Winter 2025 Collection. 

Beverage Industry has selected eight new beverage products introduced in November 2025. 

Ounce of Hope announced the launch its strongest THC seltzers to date, with each can containing 30 mg of hemp-derived Delta-9 THC. 

Nurri, a better-for-you lifestyle brand known for its 30g Protein Ultra-Filtered Milk Shakes, announced the launch of its new Strawberry flavor in Costco.

Gunpowder Irish Gin announced the launch of Gunpowder Irish Gin with Italian Fig & Laurel. 

Flavia, a leader in premium coffee systems, announced the launch of Cocoa Bliss.

Brown-Forman announced the U.S. launch of New Mix, Mexico’s No. 1 ready-to-drink (RTD) cocktail, it says.