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SunnyD Vodka Seltzer unveiled PURPLE, a limited-time ready-to-drink vodka seltzer, first introduced as “Purple Stuff” in the iconic 1990s SunnyD commercial.

Supermodel, entrepreneur and longtime Lambrusco enthusiast Ashley Graham, together with co-founder Danny Epstien, announced the launch of Lucci, a new dry, sparkling red wine. 

GHOST introduced its latest flavor: GHOST Energy x 7UP Lemon Lime. 

Highclere Castle Gin announced the U.S. launch of Highclere Castle Gin Peach Rose, a new flavored expression expanding the brand’s portfolio.

Elmhurst 1925 introduced Clean Protein, a ready-to-drink plant-based protein beverage.

Rumple Minze, a cult-favorite peppermint schnapps known for its chill and 100-proof intensity, announced the expansion of its portfolio for the first time in years with the debut of Rumple Minze Cinnamint Whiskey.

Waterloo Sparkling Water announced two all-new flavors, Banana Berry Bliss and Melon Medley, and the return of fan-favorite Lemon Italian Ice, now available year-round.

Crooked Pop, a spiked soda brand designed to bring transparency and clean ingredients to the beverage alcohol category, unveiled its signature lineup of hard sodas.

Bang Energy announced the launch of Bang Lime Pop Drop, a bold new flavor that delivers lime candy vibes with a sweet, tangy and juicy punch, the company says.

Wicked Weed Brewing is expanding its innovation portfolio with the debut of Vicious Nectar, a fruit-forward beer designed to deliver vibrant flavor and elevated refreshment, the company says.