Bethesda, Md.-based Honest Tea, a subsidiary of The Coca-Cola Co., Atlanta, unveiled its reformulated Honest Kids “fruit-juice sweetened” line of beverages. All five varieties of the juice pouches have been reformulated to remove the organic cane sugar and increase the juice content. Honest Kids beverages now have between 30 and 42 percent juice, an increase by 12 to 26 percentage points, depending on the variety. Nutritionally, the drinks remain at 40 calories for each 6.75-fluid-ounce pouch.
Heineken USA, White Plains, N.Y., redesigned its signature green bottle. As the company’s first bottle change since 1946, the “Star Bottle” is set to launch in select markets in New York state this month and nationally beginning in March 2013.
The Glass Packaging Institute (GPI), Alexandria, Va., is celebrating Recycle Glass Week from Sept. 17 to 21 and is reminding consumers about the importance of recycling glass containers, not just for a day or a week, but as a way of life.
After collecting feedback at summer-long, nationwide sampling events involving thousands of consumers, St. Louis-based Anheuser-Busch used its findings to select three beers for its limited-edition Budweiser Project 12 sampler pack, which will be available this fall.
Campbell Soup Co., Camden, N.J., launched V8 V-Fusion juice drink boxes to help children consume more vegetables. One of the 20 new beverages launched by the company in the last two years, the V-Fusion juice boxes join the V8 portfolio of beverages and offer a convenient, on-the-go way to consume vegetables, the company says.
Ste. Michelle Wine Estates, Woodinville, Wash., has acquired the O Wines brand of O Wine Co., also of Woodinville. O Wines currently sells its Chardonnay in the Northwest and several West Coast markets. Ste. Michelle Wine Estates ultimately plans to release the brand nationally with future vintages, it says.
The Coffee Bean & Tea Leaf, a retailer based in Los Angeles, has joined forces with Feeding America to kick off a fall campaign to raise funds for food banks around the country. The Coffee Bean & Tea Leaf will work with the hunger-relief charity to donate a portion of funds raised at participating cafés this season to local food banks.
Coors Light, a brand of Chicago-based MillerCoors, announced a partnership with multi-platinum country music star Jason Aldean, whose new CD, "Night Train," will be released Oct. 16.
RSS
