Wat-aah! Founder and Chief Executive Officer Rose Cameron wants kids to think of drinking water and living a healthy lifestyle as cool, fun and exciting. To help spread this message, the brand has participated in a number of programs and formed strategic partnerships including some with professional athletes. Check out next week’s Beverage Industry Insider to learn more about Wat-aah’s partnership with professional football players Marques Colston and Patrick Peterson and why this message is so important to them.