Wat-aah!, New York, partnered with National Association of Broadcasters Education Foundation (NABEF) and Grammy winning artist Beyonce for the “Let’s Move! Flash Workout” event that encourages children around the world to get moving, stay healthy and to support First Lady Michelle Obama’s initiative to combat childhood obesity. Middle school students across the country and abroad simultaneously exercised to the dance routine video “Move Your Body” led by Beyonce. Wat-aah! was at select schools providing children with its bottled water for hydration before and after their routine. In an effort to keep kids active after the event, Wat-aah! announced a viral campaign challenging kids across the nation to submit videos of themselves exercising and dancing to Beyonce’s “Move Your Body” routine.