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Starbucks beverages to be available in Crumbs Bake Shop stores

August 7, 2012

Seattle-based Starbucks Coffee Co. announced a new partnership with New York-based cupcake retailer Crumbs Bake Shop Inc. to bring Starbucks’ brewed coffees, teas and espresso-based beverages to all Crumbs locations.


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Coke Zero partners with football player for charity

August 7, 2012

In collaboration with the 2012 football season, Atlanta-based The Coca-Cola Co.’s Coke Zero brand partnered with former Pittsburgh football player Jerome Bettis, also known as “The Bus,” to support the annual Jerome Bettis Asthma and Sports Camp.


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AB InBev reports Q2 revenue growth

July 31, 2012

Brussels-based AB InBev released its second quarter and first half results, which included an increase in revenue and a marginal decrease in volume for the quarter.


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Coca-Cola, will.i.am launch sustainability initiative

July 31, 2012

The Coca-Cola Co., Atlanta, is collaborating with musician and producer will.i.am along with other iconic brands to inspire a global movement with the launch of Ekocycle, a brand initiative dedicated to help encourage recycling behavior and sustainability among consumers through aspirational, yet attainable lifestyle products made in part from recycled material.


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AriZona Beverages unveils winner of package design contest

July 31, 2012

After its three-month-long 20th anniversary contest initiative, New York-based Arizona Beverages announced that fans have selected the package design for its new Cherry Lime Rickey flavor.


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Evolution Fresh expands retail concept

July 24, 2012

Evolution Fresh, a wholly owned subsidiary of Seattle-based Starbucks Coffee Co., opened a new retail store in downtown Seattle just four months after opening its first flagship location in Bellevue, Wash. Additional stores in Seattle and San Francisco will open this fall.


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Campbell outlines growth strategy for 2013

July 24, 2012

Campbell Soup Co., Camden, N.J., outlined its progress on current growth strategies and its plans to return to growth in fiscal 2013 at a meeting with investors this morning.


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PepsiCo to sponsor Super Bowl XLVII halftime show

July 24, 2012

PepsiCo Inc., Purchase, N.Y., will sponsor the Super Bowl XLVII halftime show set for Feb. 3 in New Orleans.


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Skyy Vodka launches its first TV commercial

July 18, 2012

Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A., kicked off the first TV advertising campaign for Skyy Vodka in the brand’s 20-year history.


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Coca-Cola reports positive Q2 results

July 17, 2012

The Coca-Cola Co. reported solid second quarter and year-to-date 2012 results, with continued strong volume and revenue growth, as well as further volume and value share gains in total non-alcohol ready-to-drink (NARTD) beverages.


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