Deerfield, Ill.-based Beam Inc. added the 2 Gingers brand to its Irish whiskey portfolio. Additionally, the company announced that Kieran Folliard, the founder of 2 Gingers, will become Beam’s chief Irish whiskey ambassador in the United States.
SodaStream International Ltd., Airport City, Israel, announced that it will kick off its 2013 global advertising campaign during Super Bowl XLVII on Sunday, Feb. 3, 2013.
Dr Pepper, a brand of Dr Pepper Snapple Group (DPS), Plano, Texas, is calling on fans to help choose five finalists to compete to be the final grand prize winner for the 2012 Dr Pepper Tuition Giveaway.
Skinnygirl Cocktails, a brand of Deerfield, Ill.-based Beam Inc., has partnered with the Dress for Success organization to launch the Inspire Like a Lady campaign, which is designed to encourage people to join the cause and help support and inspire women everywhere through inspirational messages that answer the simple question, “Who has inspired you today?”
Opens Starbucks China University to support partners in the region
November 27, 2012
Seattle-based Starbucks Coffee Co. advanced its growth plans in China with the opening of its 100th store in Beijing, celebrating the first store in the China market led by all certified coffee masters.
The Coca-Cola Co., Atlanta, is expanding its 5by20 initiative to enable the economic empowerment of women beyond its pilot programs in four countries to a total of 12 countries: Brazil, China, Costa Rica, Egypt, Haiti, India, Kenya, Mexico, Nigeria, the Philippines, South Africa and Thailand.
Samuel Adams, a brand of The Boston Beer Co., Boston, teamed up with San Francisco-based craft chocolate maker TCHO to introduce the Samuel Adams Beer Lover's Chocolate Box.
According to a survey of top retail chief marketing officers by BDO USA LLP, Chicago, retailers are expressing increased optimism for Black Friday and Cyber Monday sales this year due to improving consumer confidence and unemployment numbers.
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