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Home » Topics » Beverage News

Beverage News
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Muscle Milk Protein expands into United Kingdom

RTD protein shake provides protein during pre-workout, post-workout, snacking occasions
April 3, 2014

CytoSport, Benicia, Calif., recently expanded distribution of its Muscle Milk Protein ready-to-drink (RTD) protein shakes into select Boots and Sainsbury’s Locals locations in the United Kingdom. Available in 330-ml packages, the protein shakes contain 20 grams of dairy protein to boost athletic performance and promote healthy lifestyles, the company says. The drinks also are gluten-free and low in sugar, it adds.


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Mike’s celebrates 15th anniversary with new packaging, products

Flavored malt beverage manufacturer evolves to meet consumer demand for fun, flavor
April 2, 2014

Mike’s Hard Lemonade Co., Chicago, is celebrating its 15th anniversary by leveraging the equity it has built in its flagship flavored malt beverage brand and releasing two new flavors, a reformulated offering, a new category entrant and new packaging.


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Coca-Cola launches ‘The World’s Cup’ campaign

Campaign surrounding 2014 FIFA World Cup is largest marketing program in Coca-Cola history
April 2, 2014

In its largest marketing program yet, Atlanta-based The Coca-Cola Co. is inviting the world to celebrate football — commonly referred to as soccer in the United States — as a force for social good. Through its "The World's Cup" campaign, The Coca-Cola Co. will promote participation, empowerment and conversation surrounding the 2014 FIFA World Cup in Brazil with the goal of delivering the most accessible and inclusive international football championship event ever, the company says.


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Lifeway Foods announces record 4th quarter and full-year 2013 financial results

Increases attributed to Kefir, ProBugs, BioKefir lines
April 1, 2014

Lifeway Foods Inc., Morton Grove, Ill., announced results for the fourth quarter and full year ended Dec. 31, 2013.


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Foley Family Wines purchases The Four Graces winery

Acquisition includes tasting room and two vineyards
March 31, 2014

Foley Family Wines, Healdsburg, Calif., purchased The Four Graces winery, which produces Pinot Noir, Pinot Gris and Pinot Blanc wines in Dundee, Ore.


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WSWA convention comes to Las Vegas next week

Captain Richard Phillips and ‘The Wolf of Wall Street’ author Jordan Belfort keynote at Wine & Spirits Wholesalers of America show
March 31, 2014

The 71st annual Wine & Spirits Wholesalers of America (WSWA) convention and exposition will host wine and spirits distributors and suppliers April 8-10 at Caesars Palace in Las Vegas.


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Zevia becomes first distributed zero-calorie, naturally sweetened CSD in MLB

Brand partners with Oakland Athletics in distribution, advertising agreement
March 28, 2014

Beginning with their 2014 Opening Homestand on March 29, the Oakland Athletics will introduce Zevia as the first-ever naturally sweetened, zero-calorie carbonated soft drink (CSD) in Major League Baseball. The team’s partnership with the Culver City, Calif.-based beverage company will make Zevia’s Ginger Ale, Cola, Ginger Root Beer, Cream Soda, Black Cherry and Grape CSDs available at concessions throughout O.co Coliseum in branded coolers.


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‘Duck Dynasty’ star creates iced tea line

Uncle Si’s Iced Teas to hit the market this spring
March 27, 2014

At the request of fans of A&E’s “Duck Dynasty” TV show, West Monroe, La.-based Duck Commander Family Foods and Prospect, Ky.-based Chinook USA announced the launch of new Uncle Si’s Iced Tea.


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21st Amendment Brewery names new partner and president

Dave Wilson will oversee development of new production facility in San Leandro, Calif.
March 27, 2014

Craft brewer 21st Amendment Brewery, San Francisco, appointed Dave Wilson as the company’s new partner and president. Wilson, who has been with the craft beer company since 2008, began as its national sales and marketing director when 21st Amendment first launched its canned craft beer in the market.


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Constellation, Vats Liquor enter long-term agreement

Partnership to develop Robert Mondavi brand in China
March 26, 2014

Hong Kong-based Vats Liquor and Constellation Brands Inc., Victor, N.Y., announced a long-term strategic agreement to jointly develop the wine brand Robert Mondavi in China. Vats Liquor and Constellation will work together to exclusively market and promote the brand. The format and the scale of this agreement are unique in the global wine industry, the companies say.


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