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Celestial Seasonings giving away 25,000 free samples

Brand celebrates the holidays with samples of seasonal teas
December 6, 2016

Boulder, Colo.-based Celestial Seasonings, a brand of The Hain Celestial Group Inc., is inviting tea lovers to celebrate the magic of the season with a free Candy Cane Lane Holiday Tea sample program on Facebook.


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Dunkin Donuts NHL partnership

Dunkin’ Donuts, NHL team up for corporate alliance

Ryan McDonagh, David Backes join Dunkin’ Donuts as spokespersons
December 6, 2016

Dunkin' Donuts, Canton, Mass., and the National Hockey League (NHL) announced a multi-year agreement, making Dunkin' Donuts the official U.S. coffee, doughnut and breakfast sandwich of the NHL. 


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Starbucks CEOs

Starbucks announces new CEO

Howard Schultz to remain Chairman of the Board
December 5, 2016

Seattle-based Starbucks Corp. announced that Kevin Johnson, president and chief operating officer (COO) and a seven-year member of the Starbucks Board of Directors, will expand his responsibilities and assume the role of president and chief executive officer, effective April 3, 2017.


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Pabst Brewing announces new CEO

Eugene Kashper to remain full-time Chairman of the Board
December 2, 2016

Los Angeles-based Pabst Brewing Co., announced that it has named Simon Thorpe Chief Executive Officer, effective December 1. Eugene Kashper, current chairman and chief executive officer, will remain full-time Chairman of the Board and continue to play an active role in the business. There will be a 60-day transition period between Kashper and Thorpe to ensure a smooth handover, the company says. 


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Miami Bay Beverage LLC becomes trimino Brands

Company to produce three-pack club pack
December 1, 2016

The founders of Miami Bay Beverage LLC, Branford, Conn., announced that the company is changing its name to trimino Brands, effective immediately. Trimino, which produces a protein water in the functional beverage category, has experienced explosive growth since its launch in late 2014, the company says. 


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Barefoot New Years

Barefoot Bubbly named Official Bubbly of New Year’s Eve Times Square

Brand partners with Times Square Alliance for celebration
November 30, 2016

Barefoot Wine & Bubbly, a brand of E.J. Gallo Winery, Modesto, Calif., announced that it will ring in the New Year as the Official Bubbly of New Year's Eve Times Square. As the Times Square New Year's Eve Ball drops, Barefoot will toast with millions to the start of another year full of opportunities and bring people together in celebration, the company says.


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Pepsi

Pepsi, Papa John’s announce Super Bowl halftime promotion

Consumers can win front-row seats to Pepsi Zero Sugar Halftime Show at Super Bowl LI
November 29, 2016

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., and Papa John's announced the kickoff of the Halftime of a Lifetime promotion, giving fans an opportunity to get a front-row seat to the Pepsi Zero Sugar Halftime Show at Super Bowl LI.


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CELSIUS expands to Asian markets

Brand to launch in Hong Kong and Macau
November 29, 2016

Celsius Holdings Inc., Boca Raton, Fla., manufacturer of the dietary supplement brand CELSIUS, announced an expansion in the Asian market in partnership with the Hong Kong-based A.S. Watson Group (ASW). 


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Sun Orchard acquires assets of Blue Lake Citrus Products

Transaction includes Noble juice brand, manufacturing equipment
November 29, 2016

Miami-based Sun Orchard, a premier juice and beverage products producer, announced the acquisition of certain assets of Blue Lake Citrus Products LLC, Winter Haven, Fla. Previously, Blue Lake was held by the Seminole Tribe of Florida Inc. and Wm. G. Roe & Sons Inc.


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Bai Black

DPS to acquire Bai Brands LLC for $1.7 billion

Founder Ben Weiss will continue to lead brand
November 22, 2016

Dr Pepper Snapple Group Inc. (DPS), Plano, Texas, has reached an agreement to acquire Bai Brands LLC, Princeton, N.J., and its complete portfolio of high-growth premium antioxidant-infused beverages. 


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