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New York-based G Fuel Energy Formula, the official energy drink of Esports, announced the Sept. 12 launch of its new limited-edition raspberry lemonade flavor: HYPE SAUCE.

As the official sponsor of the U.S. Open, Heineken tapped former tennis stars Andy Roddick and Lindsey Davenport to give consumers the perfect serve — on and off the court.

Austin, Texas-based Chameleon Cold-Brew, a brand of Nestlé USA, debuts its first-ever seasonal coffee products: Pumpkin Spice Oat Milk Latte and Gingersnap Oat Milk Latte. 

Apothic Wines, a brand of Modesto, Calif.-based E.J. Gallo Winery, announced the national release of its first-ever limited-edition Apothic Sparkling Red, available at wine retailers beginning today, Sept. 3.

Brockmans Gin, New York, is bringing back its gift carton in time for the 2019 holiday gift-giving season, providing shoppers with a convenient gifting option and retailers with a gift package to drive incremental sales during the busy holiday season, the company says.

Tanqueray London Dry Gin, a brand of Diageo North America, Norwalk, Conn., released Tanqueray Sevilla Orange. Available in select Florida markets, the new flavor features a bittersweet orange taste and warm hints of spice, the company says.

Caribou Coffee, Minneapolis, is unveiling its own twist on flavor-infused sparkling beverages with a line of ready-to-drink cans and in-store handcrafted beverages.