Wine & Spirits

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Bacardi announced that this holiday season its range of gift packs will contain 50% less plastic than last year.

Zaya Rum, a brand of Infinium Spirits, announced the expansion launch of two new permanent core expressions: Zaya Cocobana and Zaya Alta Fuerza. 

Graham+Fisk is ringing in the holiday season with its Christmas Advent Calendar, which features 24 250-ml cans of its Rosé Wine with Bubbles, White Wine with Bubbles, Red Wine and White Wine.

Almost half (47%) of American consumers say they enjoy holiday food advertising, with one-third (33%) saying it puts them in the right mood for the season, according to a new holiday-focused consumer sentiment survey from New York-based NCSolutions (NCS), a leading company for improving advertising effectiveness for the consumer packaged goods (CPG) industry.

Puerto de Indias, a brand of Miami-based H.I.G. Capital, is adding to its growing stable of awards for its signature Strawberry Gin by claiming a coveted Gold Medal at the 2021 San Francisco World Spirits Competition.

Legendary rock band KISS debuted its award-winning spirits portfolio: Drink It Up by KISS, in the United States. Drink It Up by KISS is a collaboration between the legendary band, their licensing agent, Epic Rights, Santa Monica, Calif. and the Sweden-based spirits producer Brands for Fans. 

Drizly, Boston, announced its collaboration with 7-Eleven, Irving, Texas, to deliver alcohol to adults of legal drinking age in under 60 minutes from more than 1,200 7-Eleven stores. Following a successful pilot program with 190 stores, more than 1,200 7-Eleven stores across Arizona, California, Connecticut, Florida, Illinois, Missouri, Ohio, Oregon, Texas, Virginia and Washington state now offer delivery through Drizly. 

Bombay Sapphire, a brand of Bacardi Ltd., unveiled its Bombay Sapphire Premier Cru Murcian Lemon. The new super-premium expression was created to celebrate the region of Murcia in Spain and the citrus that it produces, the company says.

Dancing Goat Distillery released two holiday gift sets. One for its Death’s Door Gin and the other for its Limousin Rye.

Molson Coors Beverage Co. announced the launch of its first-ever full strength spirit: Five Trail Blended American Whiskey.