Wine & Spirits

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MYX Beverage announced the launch of its newest fruit-infused wine: Watermelon Moscato. 

Barefoot Wine, a brand of E. & J. Gallo Winery, announced the launch of three new lower-calorie varietals: Bright & Breezy Pinot Grigio, Bright & Breezy Chardonnay, and Bright & Breezy Rosé. 

Select Aperitivo is partnering with La Marca Prosecco to offer the Select Spritz Gift Pack. Available in key markets beginning July 15, the gift pack includes one bottle of Select Aperitivo alongside one bottle of La Marca Prosecco and one branded Select Spritz glass, in a ruby red gift pack.

1800 Tequila introduced a new refreshing Strawberry flavor— perfectly timed for tequila lovers to enjoy their favorite libation this season, it says. 

buzzbox premium cocktails announced new packaging across its portfolio of ready-to-drink, all natural ingredient cocktails. The new buzzbox packaging includes bold new colors and vibrant graphics that prominently showcase the cocktail name followed by the featured spirit, such as small batch rum or premium vodka.

Koloa Rum Co. announced the launch of Sparkling Hawaiian Rum Cocktails — its latest ready-to-drink (RTD) canned product line. 

Redbreast Irish Whiskey, a brand of Pernod Ricard USA, unveiled its dedicated whiskey collection for the United States. The American Oak series celebrates the influential and integral role of native wood in the production of Redbreast Irish Whiskey, giving provenance to the wood and unique American Oak influences to the whiskey. 

New York-based Diageo North America and The Vita Coco Co., New York, announced their collaboration to launch a line of premium canned cocktails. Called Vita Coco Spiked with Captain Morgan, the spirits-based line will be available in three offerings – Piña Colada, Strawberry Daiquiri and Lime Mojito – all starting with a balanced blend of Captain Morgan Caribbean white rum and Vita Coco’s refreshing coconut water.

This year’s State of the Industry report on the U.S. wine and spirits markets highlights the impact that premiumization and health and wellness trends are having on these categories.