Brotherhood of Bacardi Oakheart includes digital, social efforts
Hamilton, Bermuda-based Bacardi Ltd.’s Bacardi Oakheart spiced rum is ramping up media efforts just in time for the holidays. Originally focused on four markets — California, Florida, Indiana and Texas — the brand plans to expand the campaign into other states in 2016.
Palm Bay International and the Wemyss family, producers of Wemyss Malts Scotch Whiskies and Darnley’s View London Dry Gins, now offer a new, limited-edition variety to complement its blended malts range.
Constellation Brands Inc., Victor, N.Y., announced an agreement to acquire San Diego-based Ballast Point Brewing & Spirits. One of the fastest growing craft beer companies in the United States, Ballast Point beer portfolio contains more than 40 different varieties, including its Sculpin IPA and Grapefruit Sculpin IPA, the company says. The partnership with Ballast Point will enable Constellation Brands to compete in the craft beer segment, further strengthening its position in the highest end of the U.S. beer market, it adds.
This fall, Clyde May’s is launching a Special Reserve whiskey, the first line extension in the brand’s history, which will be available for sale in limited quantity.
Cranberry-flavored vodka incorporated into upcoming holiday campaign
San Francisco-based Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A., announced the latest addition to its SKYY Infusion line: Coastal Cranberry.