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Heaven Hill Distilleries Inc. launched Evan Williams Kentucky Slush bourbon-based premixed cocktails in select test markets for the summer months.

Lake Bluff, Ill.-based Terlato Wines International, a U.S. marketer of premium wines and spirits, announced a partnership with Heartland Distillers, Indianapolis, to jointly produce and market a collection of premium American craft spirits. This represents the newest addition to the Terlato artisan spirits portfolio.

Brown spirits are leading much of the growth in the U.S. spirits market, with the segment growing 3 percent in the first four months of 2014, according to New York-based Rabobank’s latest global spirits report. More specifically, sales of Tennessee whiskey and bourbon expanded their already large shares, while flavored whiskey, rye, small-batch whiskey, and Irish whiskey and single-malt Scotch whisky maintained their impressive growth rates, it reports.

MW Imports, a division of Mionetto USA, imported the 2012 vintage Rocca Sveva Castelcerino Soave Superiore DOCG into the U.S. market.

 Every good marketer knows it: you have to localize to succeed in international waters. Atlanta-based The Coca-Cola Co.’s secret recipe for Coca-Cola can vary by location.  

During May, the medical and dietary communities recognize Celiac Awareness Month, shedding light on the gluten-related autoimmune disease that impacts approximately 3 million Americans, according to the University of Chicago Celiac Disease Center.

The board of directors of Hamilton, Bermuda-based Bacardi Ltd. announced the appointment of Michael J. Dolan as interim chief executive officer, effective immediately. Dolan has been a member of the board of Bacardi Ltd. since 2009.

Bacardí, the namesake brand within Coral Gables, Fla.-based  Bacardi U.S.A. Inc.’s portfolio, launched Bacardí Loud & Untameable, a digital content series that showcases collaborations between popular modern artists and a Cuban-inspired ensemble band in all-out, anything-goes studio sessions streamed on the brand's custom Pandora station, www.pandora.com/bacardi.

Liquid concentrates took the U.S. market by storm in 2011 with the launch of Kraft Foods’ Mio liquid water enhancers.

Timed with the start of the summer season and warmer weather, Deerfield, Ill.-based Beam Suntory Inc.’s Sauza brand added a new Watermelon flavor to its lineup of ready-to-drink Sparkling Margaritas, which made their debut last spring.