RTD cocktail a blend of grapefruit, other citrus flavors
May 7, 2019
Jack Daniel's Country Cocktails (JDCC), Lynchburg, Tenn., announced the launch of its newest flavor: Southern Citrus. The new Southern Citrus will hit shelves across the United States this month.
Initiatives include portfolio redesign, fresh ideas
May 6, 2019
The Glenlivet, a brand of New York-based Pernod Ricard USA, announced a refreshed vision for the Scotch whisky category through a powerful portfolio redesign and bold initiatives to bring modernity to category consumption and gifting occasions, including collaborations with Inez & Vinoodh and actress La La Anthony, the company says.
Retro cocktails, pop-up bars with themed cocktail creations, tasting events and consumers seeking “Instagram-able” ideas are helping to drive foot traffic to the relatively flat on-premise channel.