Healdsburg, Calif.-based Dry Creek Vineyard released its 2010 Fumé Blanc wine in newly designed bottles that incorporate QR code technology. Consumers with smartphones equipped with QR code readers can scan the image and be taken to a 2-minute video of the winery family discussing the new vintage. In addition to the QR code, the 2010 Fumé Blanc bottle features the image of a sailboat, which reflects the family’s passion for sailing.
When it comes to innovation, Charles Gibb, president of Belvedere Vodka, knows how important it is to do something new and different. That approach helped the company to develop its newest variety, Bloody Mary flavored vodka. While many flavored vodkas are formulated around sweet combinations, Belvedere wanted its focus to be on something different.
Spirits company boosted by category trends, new products. Last year, Beam Global Spirits and Wine Inc., Deerfield, Ill., set out to become the world’s fastest growing spirits company, says Bill Newlands, president of North America for the Fortune Brands-owned company. Find out how they set out to achieve this goal.
Institute of Food Technologists’ Food Expo spotlights the appeal of simplicity, but Beverage Industry Managing Editor Jenny Zegler wonders if the beverage industry fitting in with the trend.
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