In time for Valentine’s Day, Alacran Tequila released a limited-edition pink bottle. Featuring a soft-touch matte material, the pink bottle is available in New York, Texas, Mexico, Colombia and Hong Kong.
When consumers are enjoying a glass of cucumber water after a massage, purchasing a pint of their favorite Ben & Jerry’s ice cream, or ordering a cocktail at the bar, they’re typically not thinking about how these everyday decisions could be affecting the spirits they find at retail.
After ringing in the New Year with a glass of Champagne or sparkling wine, there’s no better time than the present to take a look at the future of this growing segment. And according to New York-based global market research firm TNS, the sub-category has a lot to look forward to this year.
In honor of the 2012 St-Germain Can Can Classic Cocktail Competition, the Paris-based brand unveiled a luxury display at select high-end liquor stores across America.
France-based Champagne brand Moët & Chandon announced its partnership with champion tennis player Roger Federer, who will be the brand’s first global brand ambassador.
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