Wine & Spirits

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As a follow-up to its popular “Make It With a Fireman” YouTube video, Beam Inc.’s Sauza Tequila brand released its new “Make It With a Lifeguard” video.

Grupo Modelo brands Corona Extra and Corona Light pumped up the party with their new “Corona de Mayo” marketing push in the weeks that led up to Cinco de Mayo on May 5.

It’s often difficult to determine how much to pour for a full glass of wine at home. Plus, it’s too expensive for many consumers to purchase 750-ml bottles of fine wines.

Universal Music Canada and Crystal Head Vodka, the ultra-premium vodka founded by Dan Aykroyd, have joined forces with The Rolling Stones to create an exclusive, limited-edition Rolling Stones 50th anniversary gift set.

Beringer Classic Wines released new bright, appetite-appealing packaging for the spring season, the company says.

The Macallan single malt Scotch whisky brand partnered with Oakley Inc. to create a rugged flask for on-the-go consumers.

Sidney Frank Importing Co.’s Jägermeister brand partnered with boxing trainer and Hall of Famer Freddie Roach to launch the “A Brother In Your Corner” social responsibility campaign.

They say a picture is worth 1,000 words, but this month it could be worth a trip to Spain thanks to Pernod Ricard USA’s Campo Viejo Spanish wine brand.

Phillips Distilling Co. released an upgraded bottle for UV 80 vodka to help the product stand out more on the store shelf, the company says.

Malibu, a product of Pernod Ricard USA, launched a new bottle style that changes almost everything but its signature white color, the company says.