After ringing in the New Year with a glass of Champagne or sparkling wine, there’s no better time than the present to take a look at the future of this growing segment. And according to New York-based global market research firm TNS, the sub-category has a lot to look forward to this year.
In honor of the 2012 St-Germain Can Can Classic Cocktail Competition, the Paris-based brand unveiled a luxury display at select high-end liquor stores across America.
France-based Champagne brand Moët & Chandon announced its partnership with champion tennis player Roger Federer, who will be the brand’s first global brand ambassador.
In conjunction with Garrison Brothers Distillery, Dulce Vida Spirits released the Lone Star Edition of its U.S. Department of Agriculture-certified organic añejo tequila.
Beam Inc. introduced Canadian Club Dock No. 57, which is a blackberry-flavored whisky designed to help bring younger consumers of legal drinking age into the whisky category.
During the 52 weeks ending Nov. 10, 2012, the sparkling wine category increased 4.6 percent in dollar sales, said Danny Brager, vice president of beverage and alcohol for Chicago-based market research firm Nielsen, in a Dec. 31 blog post.
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