Loyalty program offers consumers exclusive benefits
August 8, 2017
Black Box Wines, a brand of Victor, N.Y.-based Constellation Brands Inc., announced the debut of Black Box Rewards, a new loyalty program for its U.S. consumers that launched this summer.
Mila Kunis to be featured in social, digital ad campaign
August 8, 2017
Jim Beam, a brand of Chicago-based Beam Suntory Inc., announced the latest addition to its flavored portfolio: Jim Beam Vanilla. The product blends Madagascar vanilla bean liqueur with Kentucky straight bourbon whiskey.
Old Pulteney, a brand of International Beverage, announced the U.S. launch of Old Pulteney Stroma Malt Whisky Liqueur, a product of Pulteney Distillery located in Scotland.
Purchase comes on the heels of acquisition streak by VWE
July 14, 2017
Vintage Wine Estates (VWE), Santa Rosa, Calif., announced the purchase of its first fine wine brand from Oregon: Firesteed Cellars of the Willamette Valley.