Spirits-maker partners with Pilot Lite to launch sustainable packaging company
London-based Diageo plc, makers of Johnnie Walker, Smirnoff and Guinness, announced that it has created a 100 percent plastic free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker in early 2021.
Chicago-based Cocktail Courier has released Party Can Triple Spice Margarita, a large-format, ready-to-drink craft cocktail with 12 full-sized Margaritas in one resealable can.
Guided 360 tour of distillery offers behind-the-scenes look
The Bardstown Bourbon Co., Bardstown, Ky., has launched a complete virtual 360 tour of its entire grounds and facilities online and free to the public. Created in response to state-mandated closures due to COVID-19, this enchanting, interactive and educational experience allows viewers to visually adventure throughout the groundbreaking facilities.
In the spirit of “going out” while staying in, St. Germain implemented a Stay Home Drive-In Movie Club. During May, the brand developed cocktails that consumers could make based on the movie selection.
LYTT says goodbye to old name, introduces improved identity
In February, LYTT decided to switch up the flavor in LYTT Blue Bomb from blue raspberry to an “AMF” cocktail, which is a blue Long Island iced tea that uses 7-Up instead of Coke.