Wine & Spirits

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Ready-to-drink canned cocktail brand DIO is introducing a variety pack featuring four of its most popular flavors for the very first time.

Luxco Inc. announced the nationwide launch of Escasa, a new ultra-premium sipping tequila. 

UrFriendCharles, Alexander, Va., announced the official launch of UrFriendCharles.com, a groundbreaking eCommerce platform dedicated exclusively to Black-owned spirits.

Orphan Barrel announced the launch of a new liquid within its collection: Fanged Pursuit Kentucky Straight Bourbon Aged 17 Years. 

Foley Family Wines & Spirits (FFWS) announced its spirits expansion with the launch of Evil Bean Cold Brew Coffee Liqueur. 

AriZona Beverages announced its entering the spirits market with the launch of AriZona Hard with Vodka.

Elijah Craig announced its designation as the Official Bourbon of the 2025 PGA Championship. To mark this partnership and celebrate the championship, Elijah Craig will release a special commemorative bottle of its 94-Proof Small Batch Bourbon.

Riboli Family Wines announced a complete brand redesign for its 90+ Point, award-winning Highlands 41 portfolio. New vintages with the new labels have begun shipping nationwide and will be making their debut on store shelves this spring.

Cutwater unveiled two new cocktail innovations for the spring and summer season: Spicy Mango Margarita and Gin Collins, available in select markets.

Although new brand failure rates remain high, over the past decade, most leading new products have not emerged through brand extensions. A few big companies have found success, yet most standouts were entrepreneurial ventures.