Spirits-maker partners with Pilot Lite to launch sustainable packaging company
July 13, 2020
London-based Diageo plc, makers of Johnnie Walker, Smirnoff and Guinness, announced that it has created a 100 percent plastic free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker in early 2021.
Chicago-based Cocktail Courier has released Party Can Triple Spice Margarita, a large-format, ready-to-drink craft cocktail with 12 full-sized Margaritas in one resealable can.
Guided 360 tour of distillery offers behind-the-scenes look
July 8, 2020
The Bardstown Bourbon Co., Bardstown, Ky., has launched a complete virtual 360 tour of its entire grounds and facilities online and free to the public. Created in response to state-mandated closures due to COVID-19, this enchanting, interactive and educational experience allows viewers to visually adventure throughout the groundbreaking facilities.
In the spirit of “going out” while staying in, St. Germain implemented a Stay Home Drive-In Movie Club. During May, the brand developed cocktails that consumers could make based on the movie selection.