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Home » Topics » Category Focus » Wine & Spirits

Wine & Spirits
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59-DixieVodka150.jpg
Last Drop

Dixie Vodka 400 becomes “virtual” race, raises money for COVID-19 relief

903,000 viewers make eNASCAR iRacing Dixie Vodka 150 the most watched e-sports event in America
May 4, 2020
This year, NASCAR’s Dixie Vodka 400 at Homestead-Miami Speedway became the first “virtual” race televised live on FS1. With 903,000 viewers, the eNASCAR iRacing Dixie Vodka 150 was the most watched e-sports event in America, the company says.
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Brockmans Gin MyBrocktail

Brockman Gin launches program to support bartenders

#MyBrocktail Tip Program offers weekly tips as part of virtual cocktail challenge
May 1, 2020

New York-based Brockmans Gin and its team understands the restaurant and bar community in the United States and around the world is struggling through the economic impact of the COVID-19 pandemic.


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Woodford Reserve 2020 Derby Bottle

Artist depicts Kentucky Derby on Woodford Reserve label

Whiskey brand, Churchill downs to virtual Kentucky Derby experience
April 28, 2020

Woodford Reserve released its 2020 commemorative Derby bottle. Created by Louisville artist Richard Sullivan, a former Atlanta Braves baseball player, the bottle depicts a watercolor image of thoroughbreds as they thunder toward the finish line, with the famed Twin Spires of Churchill Downs in the background.


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Truly Lemonade Hard Seltzer

Truly Lemonade Hard Seltzer

April 28, 2020

Truly Hard Seltzer, a brand of The Boston Beer Co., released Truly Lemonade Hard Seltzer, a mix of hard seltzer and lemonade made with real lemon juice.


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IRI report

IRI data shows alcohol sales remain up

Grocery channel outpaces MULO since peak stockpiling
April 27, 2020

IRI updated the report “Consumer Spending Tracker: COVID-19 Impact” to capture the most recent insights. The most recent report sources sales data from the IRI POS Data ending April 12. For the United States, sales trends remain elevated but are down significantly from its peak. Total store sales were up 14.3 percent for that time period. For edible, sales were up 18.8 percent; however, for the week timeframe, non-edible sales were down 0.8 percent.


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Disaronno Velvet

Disaronno Velvet

April 24, 2020

Italian liqueur brand Disaronno International announced the launch of Disaronno Velvet. 


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Gehricke Wines 2017 Sonoma Coast Pinot Noir, 2018 Russian River Valley Chardonnay

Gehricke Wines 2017 Sonoma Coast Pinot Noir, 2018 Russian River Valley Chardonnay

April 21, 2020

Gehricke Wines recently released its 2017 Sonoma Coast Pinot Noir and its 2018 Russian River Valley Chardonnay.


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Loverboy Spritz

Loverboy expands portfolio with RTD spritz cocktail

Loverboy Spritz available direct-to-consumers in most states
April 21, 2020

New York-based Loverboy, a beverage startup founded by Bravo TV's Kyle Cooke from “Summer House,” launched its first 'Spritz' product, a low calorie, no sugar added option as a twist on the traditional spritz.


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Bendt No. 5 Whiskey

BENDT No. 5 American Blended Whiskey

April 17, 2020

BENDT Distilling Co. recently launched its new BENDT No. 5 American Blended Whiskey, a blend of five distinct small-batch Texas whiskeys.


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19 Crimes Cali Red

19 Crimes announces multi-year partnership with Snoop Dogg

Snoop Cali Red to be released this summer
April 17, 2020

San Francisco-based 19 Crimes announced a multi-year partnership with entertainment icon Snoop Dogg.


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