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Home » Topics » Category Focus » Wine & Spirits

Wine & Spirits
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First Light Coffee Whiskey

First Light Original, Dark Roast Coffee Whiskey

September 17, 2020

First Light Coffee Whiskey launched First Light Original Coffee Whiskey and First Light Dark Roast Coffee Whiskey.


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Tommy Bahama Travelers

Tommy Bahama Travelers

September 14, 2020

A part of an extension from the Tommy Bahama Spirit portfolio, Coral Cay Beverage Group released Tommy Bahama Travelers.


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FUN WINE aluminum bottles

FUN WINE releases new collection, new packaging

Hard Bubbly line sweetened with monk fruit, 330-ml aluminum bottles added
September 11, 2020

Miami-based FUN WINE introduced a 330-ml aluminum bottle created specially to handle the chemical characteristics of the wine. FUN WINE currently is sold in 750-ml glass bottles and 250-ml slim cans ahead of its fourth quarter introduction of the new 330-ml aluminum bottles.


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Wheyward Spirit

Wheyward Spirit

September 10, 2020

Wheyward Spirit has launched its self-titled clear spirit, which is a combination of the best attributes of vodka, gin and rum, the company says.


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Bacardi Spiced Rum

BACARDÍ introduces Spiced Rum in time for fall

Relaunch paired with media partnerships across various platforms
September 8, 2020

BACARDÍ Rum, a brand of Hamilton, Bermuda-based Bacardi Ltd., announced the relaunch of BACARDÍ Spiced, an aged rum blended with natural flavors and spices for a bold, yet smooth taste.


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Rose All Day Spritz

Rosé All Day Spritz

September 8, 2020

Rosé All Day, a brand of About Biagio Cru Wines & Spirits, has launched its first organic spritz in both cans and bottles.


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Moet Hennessy joins DineOut NYC efforts

Brand teams up to support restaurants transitioning to outdoor dining
September 8, 2020

Moet Hennessy and nonprofits are working together to provide assistance to help restaurants in the New York City area safely transition to outdoor dining throughout the city.


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Jägermeister teams with NHL to elevate hockey fans game-watching experience

Prizes included smart TV, gift cards, TV subscriptions
September 7, 2020

Jägermeister, the NHL, and Men In Blazers on Ice are combining efforts to launch a sweepstakes that benefits hockey fans by providing prizes to help upgrade their game-watching experience this season.


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Nude Hard Seltzer

Nude Hard Seltzer

September 4, 2020

Canadian hard seltzer brand Nude Beverages has launched its Hard Seltzer nationwide in the United States.


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Brooks Winery
Supplemental Marketing

Virtual tastings, events and go-to online marketing engages consumers

Beverage brands drive sales through website, DTC
Barbara Harfmann
September 4, 2020

For wineries and independent craft spirit and beer producers, taprooms, tasting rooms and tours have long encouraged trial and experimentation, helping these entrepreneurs become beacons of community and camaraderie. Yet, to drive sales during the past six months, beverage brands have been forced to pivot and use other avenues such as eCommerce and direct-to-consumer (DTC) shipping with overall positive results.


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