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Home » Topics » Category Focus » Alternative Drinks

Alternative Drinks
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sports drink market
Category Focus

Sports and protein drinks experience modest growth

Brands release low- and no-sugar options to keep up with trends
Barbara Harfmann
April 21, 2020
Although the sports and protein drinks category isn’t necessarily hitting it out of the park, the category nevertheless is “rounding the bases” with modest growth.
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Vita Coco Mango and Strawberry Banana

Vita Coco Coconut Mango, Coconut Strawberry Banana

April 16, 2020

Vita Coco released two new flavors for its self-titled Pressed line: Coconut Mango and Coconut Strawberry Banana.


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Liquid I.V. Donation

Liquid I.V. shifts gears with samples by sharing with frontline workers

Drink mix brand donates resources from canceled events to medical professionals
April 13, 2020

Liquid I.V., El Segundo, Calif., is pivoting resources previously dedicated to large scale events like Coachella and Stagecoach to focus on donating to those battling the COVID-19 pandemic on the frontlines.


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Pulp Culture

Pulp Culture

April 8, 2020

The maker of 101 Cider House, Mark McTavish, and founder of Vega, Brendan Brazier, announce the release of Pulp Culture, a new brand of functional alcohol beverages.


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Sneakz Meals2Grow

Sneakz Meal2Grow Packets

April 2, 2020

Sneakz Organic has introduced Meal2Grow, a nutritional shake designed for kids.


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Rockin' Protein Plus

Rockin’ Protein Plus

March 12, 2020

Shamrock Farms recently launched Rockin' Protein Plus, a 12-ounce ready-to-drink beverage that combines the benefits of protein and superfruits with Shamrock Farms milk.


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OWYN’s non-dairy Kids Milk line
Up Close With

OWYN powers market with plant-based, vegan lineups

New 30G Elite RTD for post workout recovery to launch in June
Barbara Harfmann
March 12, 2020

As the demand for healthy, functional, performance-based beverages continue their upward trajectory, OWYN is literally “owning” its share of the marketplace through truth and transparency.


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Premier Protein Cafe Latte

Premier Protein

March 6, 2020

This month, Premier Protein is launching its first protein shake with the added benefit of caffeine: Café Latte.


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Honey Hibiscus Lemonade

Honey Hibiscus Lemonade

March 4, 2020

Pucker Pickle Juice, known for Original Dill and Pyro flavors of pickle juice, has released its first non-vinegar beverage.


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Drink Wholesome

Drink Wholesome

March 2, 2020

Drink Wholesome has released a small-batch protein powder that uses real foods and nothing else to create a better-tasting protein powder without additives.


Read More
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